BYD Korea Takes Direct Action to Clarify Major Misconceptions Regarding After-Sales Service and Accident Repairs

*This content was translated by AI.

After officially launching its passenger car brand, BYD Korea directly clarified various misconceptions and concerns raised regarding after-sales service (AS) and accident repairs.

The company took direct action for a specific reason. Recently, numerous criticisms emerged centered on online communities, pointing out that labor hours and total repair costs were excessively high relative to BYD vehicle prices, alongside limitations in parts supply. These concerns emphasized the need to consider total cost of ownership and insurance risks.

In response to allegations of an insufficient service network, BYD has begun addressing the issue. BYD Korea currently operates 20 service centers and 92 work bays nationwide, capable of processing approximately 600 vehicles daily. The company further announced plans to expand its service center count to 26 by the second half of this year to improve regional accessibility.

Regarding controversies over parts supply and pricing, BYD explained that its vertically integrated structure enables stable parts supply and maintains reasonable prices. Key components are pre-secured through domestic parts logistics centers and dealer networks. In cases where inventory is unavailable, air freight is utilized to minimize repair delays. The average hourly labor cost stands at approximately 115,000 won (excluding value-added tax), demonstrating competitiveness within the imported car market. Additionally, the company applies Audatex, a global accident repair estimation program, when calculating standard maintenance times.

Furthermore, regarding recent complaints about high accident repair costs, BYD explained that these reflect actual repair processes accounting for vehicle damage scope and structural deformation. The company also emphasized that all BYD vehicles currently sold in Korea have achieved the highest 5-star rating in Euro NCAP, Europe’s new car safety assessment program, proving their superior crash safety performance.

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*This content was translated by AI.