Kia sells 266,675 units in August overall... 5% increase year-on-year, 'The Era of Kia has begun'

*This content was translated by AI.

On the 1st, Kia announced that it sold a total of 266,675 vehicles globally in August 2026, comprising 40,213 units domestically, 225,413 units overseas, and 1,049 special vehicles, marking a 5.0% increase compared to the same period last year. Although this represents a 10.5% decrease from the previous month, it is being evaluated as a solid performance given challenges such as the contraction of the domestic market.

Domestic sales were recorded at 40,213 units, a 7.6% decrease compared to the same period last year. In the passenger car segment, 9,758 units were sold in total, including 3,718 Rays, 1,938 K8s, 1,920 K5s, 1,410 Morning models, and 29 K9s. In the RV segment, a total of 26,233 units were sold, including 6,397 Sorentos, 4,186 Carnivals, 3,874 Sportages, 3,307 Solotos, 3,174 EV3s, 3,146 EV5s, 1,039 Niro models, 743 EV4s, and 420 EV6s. In the commercial vehicle segment, a total of 4,222 units were sold, including 2,385 Bongo III models and 1,744 PV5s.

Overseas sales reached 225,413 units, a 7.4% increase compared to the same period last year. By model, overseas performance showed the Sportage as the best-selling vehicle with 42,365 units sold, followed by the Soloto with 32,391 units and the K4 with 17,519 units. Special vehicles totaled 1,049 units (152 domestically and 897 overseas), representing a 93.9% increase compared to the same period last year.

Cumulative sales from January to August this year were recorded at a total of 2,196,123 units, comprising 390,596 domestically, 1,808,650 overseas, and 4,662 special vehicles, marking a 4.4% increase compared to the same period last year. Domestic sales for the previous month were 54,604 units, overseas sales were 242,587 units, totaling 298,068 units. The best-selling vehicle model globally was the Sportage with a total of 46,239 units sold, followed by the Soloto with 35,698 units and the Sorento with 18,404 units. Cumulative domestic sales increased by 7.0% compared to the same period last year, while cumulative overseas sales increased by 3.7%. Annual cumulative special vehicle sales totaled 4,662 units.

A Kia official explained that domestic sales decreased compared to the same period last year due to a reduction in working days during the summer vacation season, while overseas sales maintained growth momentum through region-specific sales strategies.

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*This content was translated by AI.