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GM to consider reviving small electric hatchback 'Chevrolet Joy' — 'Will this be GM's opportunity?'

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*This content was translated by AI.

chevrolet EMBLEM
chevrolet EMBLEM

General Motors (GM) is considering reviving the former model name "Joy" for a new entry-level electric hatchback aimed at emerging overseas markets. According to local industry sources, the new vehicle is expected to be developed based on Wuling Bingo Pro, produced by SGMW, a joint venture between SAIC Motor and GM.

This new electric hatchback, highly likely to be named "Chevrolet Joy," is expected to target the cost-effective small electric vehicle market in Mexico and other Latin American markets by leveraging the high recognition and familiarity of the existing Joy nameplate.

Wuling Bingo Pro
Wuling Bingo Pro

The Chevrolet model based on Wuling Bingo Pro will feature an electric motor with a maximum output of 65kW (approximately 87 horsepower), offering a driving range exceeding 400km per charge under Chinese CLTC standards. It is also expected to support fast charging, enabling the battery to be charged from 30% to 80% in about 15 minutes. Practical specifications such as a 12.8-inch infotainment screen and automatic parking assistance are anticipated to be included.

As Korean GM has long prided itself on global small car planning and production, expectations are growing regarding what role it will play in the revival of this small hatchback. However, for the company, only the production schedule for the 9BXX-2 next-generation model in the third quarter of 2027 has been discussed; no other details have been revealed.

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*This content was translated by AI.

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