A 'Korean-style rally' combining driving and local tourism... Toyota Korea launches TGR Rally Play

*This content was translated by AI.

Toyota Korea announced on the 7th that it successfully concluded its first customer-participation rally program, "TGR Rally Play," on the 5th in collaboration with Ajou University of Automotive Technology in Boryeong-si, South Chungcheong Province, and surrounding areas.

This event marks Toyota Korea's inaugural general customer participation rally program. A total of 69 teams and 181 participants took part, including 57 teams in the "Open Class" for families and general customers, and 12 teams in the "Advanced Class" for motorsports enthusiasts. Among them, 57 teams completed the course.

Participants drove approximately 70 kilometers around Boryeong over a period of about four hours. Instead of using navigation systems, they utilized Pace Note information to locate checkpoints and complete missions, with drivers and co-drivers communicating and cooperating to conduct the rally.

This program presented a "Korean-style rally" by combining Boryeong's tourism and cultural content with the driving journey. On-site subsidiary programs allowed participants to experience motorsports, including drift show runs, TGR simulators, and heritage exhibitions.

Manabu Konoyama, President of Toyota Korea, stated, "TGR (TOYOTA GAZOO Racing) is creating better cars by driving on various roads and interacting with many people under the philosophy that 'roads create people, and people create cars.' We hope this event provided participants with a special experience to encounter Boryeong's diverse roads and share the joy that automobiles and motorsports bring."

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*This content was translated by AI.