KT&G's lil, wins '2026 Brand of the Year Grand Prize'

*This content was translated by AI.

KT&G's heated tobacco brand 'lil' won the grand prize in the heated tobacco category at the '2026 Brand of the Year Grand Prize', organized by the Korea Consumer Forum.

The 'Brand of the Year Grand Prize' annually selects brands with high loyalty and top preference through consumer surveys. 'lil' has ranked first for nine consecutive years in the heated tobacco category.

Since launching its independent electronic cigarette platform 'lil' in 2017, KT&G has strengthened brand competitiveness by introducing a diverse product lineup including 'Solid', 'HYBE Lead', and 'Able'. Additionally, the upcoming 'lil Tonino Lamborghini', scheduled for release on the 15th of this month, incorporates 'Flashwave Heating Technology' to reduce preheating time to as little as three seconds.

In a phone interview with this newspaper, a KT&G official stated, "lil is a brand that has consistently grown in both domestic and international heated tobacco markets based on differentiated technology and innovation."

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*This content was translated by AI.