*This content was translated by AI.
Polestar unveiled the "Formula 2030 Concept Car" on the 8th in Gothenburg, Sweden, showcasing the brand's future design direction and mid-to-long-term business strategy. The development of this concept car is part of Polestar's "2030 Strategy."
The Formula 2030 concept car offers a glimpse of key design elements that will be applied to the new Polestar 2, scheduled for release in 2027, and the upcoming Polestar 7. This serves to further emphasize Polestar's performance identity. The vehicle design was led by a team headed by Philipp Römers, head of design, boldly evolving the existing Scandinavian design language. Covering not only exterior and interior but also material innovation and sustainability, it showcases a new direction for Polestar design.
Philipp Rosmus, head of design at Polestar, stated that Polestar has already established a strong design and brand identity, requiring bold evolution rather than a complete revolution. He further explained that the Formula 2030 concept car presents Polestar's future while maintaining a powerful and distinctive identity by carrying forward iconic design elements such as the Dual Blade headlights.
Meanwhile, the Polestar 2030 concept car was first unveiled to investors, retailers, and select VIP customers through a strategic event held at 'The Cube' within Polestar's headquarters in Gothenburg, Sweden. The vehicle is scheduled to be officially revealed to global media during the Polestar 4 SUV media drive event taking place this October at Ascari in Spain.
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*This content was translated by AI.
