Samsung Electronics Launches 'Galaxy Z Fold8' Outdoor Advertising Campaign in Six Major Cities Worldwide

*This content was translated by AI.

Samsung Electronics announced on the 8th that it is launching a 'Welcome to Foldables' outdoor advertising campaign featuring the Galaxy Z Fold8 series in major cities around the world.

According to Samsung Electronics, the digital outdoor advertising began on the 2nd at Seoul Gwanghwamun KT Square and is being sequentially showcased at six landmarks. The targets include Seoul COEX K-POP LIVE, Shibuya Station in Tokyo, Japan, Piccadilly Circus in London, UK, and Outernet.

On the twin large digital billboards installed on the exterior wall of the Gwanghwamun KT Square building, large advertising videos are simultaneously broadcast under a blue sky, capturing the attention of citizens passing by. At the busy intersection of Shibuya Station in Tokyo, Japan, where foot traffic is dense, clear product images rising prominently on rooftop digital billboards illuminate the city's night streets against the backdrop of vibrant nightlife and crowds sheltering under umbrellas.

Samsung Electronics launched the world's first foldable smartphone in 2019. This advertising campaign features three key messages: ▲Ultra-thin design (ultra-slim) ▲The lightest foldable phone in the world ▲Designed for long-lasting durability.

The Galaxy Z Fold8 series has achieved a record-breaking pre-order number for any Galaxy smartphone in Korea and is currently on sale in 106 markets worldwide.

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*This content was translated by AI.