*This content was translated by AI.
The Korea Tourism Organization (CEO Park Seong-hyeok, hereinafter KTO) will present the final selected works of the '2026 Korea Tourism Design Competition (Souvenir Category)' to the public for the first time from the 11th to the 20th at THE Hyundai Seoul in Seoul Yeouido.
Planned under the theme 'Korea Select 25,' this event was organized to expand sales channels for outstanding tourism souvenirs. Based on ongoing collaboration with sponsor Hyundai Department Store, KTO is making multifaceted efforts to broaden its touchpoints with domestic and international consumers.
At this event, a total of 25 Eom Seon-doen (수상) works will be exhibited, including the Grand Prize winner 'The Brilliant Stage of Baudeok-i, Unfolded on the Dining Table.' The award-winning pieces can be viewed in the central space on the 5th floor of THE Hyundai Seoul and are scheduled to open as shop-in-shop units within the 'THE Hyundai Souvenir' store, a popular shopping destination for both Korean and foreign visitors, where they will be available for continuous sale.
Song Eun-kyung, team leader of the Shopping and Accommodation Division at KTO, stated, "THE Hyundai Seoul is an essential landmark for foreign tourists visiting Korea and a platform leading the latest trends, making it the ideal venue to showcase this year's selected tourism souvenirs." She added, "Starting with our collaboration with Hyundai Department Store, we plan to actively expand sales channels not only through sponsor institutional investors such as Lotte Duty Free and the National Museum of Culture Foundation but also by supporting entry into overseas online platforms like Amazon."
Meanwhile, KTO will host Korea's largest 'Tourism Souvenir Expo,' gathering a wide range of tourism souvenirs in one place, from November 20th to 22nd at Dongdaemun Design Plaza (DDP). Participating companies will receive various benefits, including free booth space and one-on-one business consultations. Applications for participation can be submitted through the KTO website until September 18th.
<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>
*This content was translated by AI.
