Daily Milk & Yogurt Co. Successfully Concludes '2nd University Student AI Video Contest'

*This content was translated by AI.

Daily Milk & Yogurt Co. held the award ceremony for its '2nd University Student AI Video Contest,' expanding its engagement with the Z generation.

Held on the 11th, this contest was organized to communicate more closely with younger generations using AI technology and to strengthen innovative brand communication.

Participants selected one product from three categories proposed by Daily Milk & Yogurt Co.: Nutrition (including Absolut, Selects Profit, Milcera, etc.), Global (including Selects Protein, etc.), and Brand (including Daily Soy Milk, Amazing Oat, Picnic, Barista Rules, etc.), then created sensory videos under 30 seconds using AI.

Entries were accepted until August 17. A total of 292 video works from 110 universities nationwide participated in fierce competition. This represents an increase of 58 works compared to the first contest last year, which received 234 submissions, demonstrating high interest among university students. Judging was conducted based on five comprehensive criteria: creativity, relevance to the theme, AI technology utilization, completion level, and public appeal, ultimately selecting eight winning works.

The grand prize went to a work themed around 'Selects Profit SPORTS Drink Wild Choco.' The piece humorously depicted a scenario set in the Joseon Dynasty where the royal physician prescribed a drink containing 45g of protein from 'Selects Profit' to treat muscle loss suffered by the crown prince, earning high praise.

A total prize pool of 12 million won was awarded in this contest. As an additional benefit, winners will be given the opportunity to participate as members of the 'Daily Milk & Yogurt Co. Content Crew Phase 2.'

In a phone interview with this newspaper, a Daily Milk & Yogurt Co. official stated, "More videos were submitted this year than in the first contest, allowing us to confirm the strong interest of university students in AI utilization and Daily Milk & Yogurt Co."

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*This content was translated by AI.