Coupang Alux, 'Premium Beauty' Product Exhibition Planned for Chuseok... Expanding Luxury Brands and Benefits

*This content was translated by AI.

Coupang's luxury beauty and fashion vertical service "Alux (R.LUX)" announced on the 14th that it will strengthen its luxury beauty products and gift-customized services ahead of the Chuseok holiday.

From the 14th to the 27th, Alux will hold a "Chuseok Gratitude Festival" featuring domestic brands such as Sulwhasoo, The History of Whoo, Hera, Ohui, Su:m37°, and Belif, alongside global brands including SK-II, Clarins, Estée Lauder, Lancôme, and MAC.

During the event period, customers who make purchases will receive immediate discounts, Chuseok-exclusive coupons by brand, and free gifts. As part of the "One-Day Exclusive Benefit" for WOW members, key products such as skincare and premium fragrances will be offered daily under varying conditions.

Benefits have also been prepared by brand. Amorepacific will provide free gifts equivalent to the full-size product volume. Estée Lauder Companies has prepared brand-specific coupons and free gifts. Lancôme will offer Chuseok traditional wrapping services for customers purchasing select sets. SK-II and Clarins will also give free gifts and exclusive shopping bags to purchasing customers.

In addition, products are curated to suit gift recipients and preferences, ranging from skincare items for parents to lip balms and fragrances for lovers, as well as body and home fragrance products suitable for friends and relatives.

The product lineup has also been expanded through the addition of new brands. Recently, Nonfiction, MiuMiu, and Yeonjak joined the platform. Coolty is also scheduled to be added this month. The selection will expand beyond skincare to include hair care, body care, fragrances, and home fragrances.

Event products are available for Rocket Delivery. A "Gift Giving" feature that allows sending gifts using only a contact number is also provided. WOW members can earn cashback of up to 10% of their purchase amount, capped at 150,000 won. When paying with a WOW card, an additional 4% cashback benefit of up to 40,000 won per month is available.

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*This content was translated by AI.