*This content was translated by AI.
Samsung Electronics announced on the 17th that it held a home appliance tech seminar called 'The Brief' in Gurugram, India, on the 16th (local time), showcasing customized AI (artificial intelligence) home appliance experiences reflecting local consumer characteristics and living environments.
For this South Asian tech seminar, Samsung Electronics invited major local media outlets and influencers to introduce AI home appliance technologies optimized for India's climate and culture. At the event, participants could directly experience customized AI home appliances designed with consideration for high-temperature and humid climates and family-centered lifestyles in zones featuring △air conditioning experiences, △kitchen appliance experiences, and △home care and reliability.
Emphasizing the value of being an 'AI companion in daily life' that reduces household burdens and manages energy efficiently, centered on the AI-based integrated connectivity platform 'SmartThings.'
In the air conditioning experience zone, the windless technology that maintains comfort without direct airflow was demonstrated. A representative example is the five-airflow control technologies utilizing the 'Motion Blade,' an air vent of the 'Bespoke AI WindFree Pro' air conditioner. The event also showcased the 'Wearable Good Sleep' mode, which syncs with Galaxy Watch and Galaxy Ring to create an optimal sleep environment tailored to users' sleep stages and body temperature changes.
In the kitchen appliance experience zone, features such as 'Now Brief,' which provides user-customized information via the screen of the 'Bespoke AI Family Hub' refrigerator, and 'Family Care,' which detects device usage patterns to check on family members' well-being, were introduced.
In the home care and reliability zone, emphasis was placed on quality and service competitiveness that extends responsibility even after product purchase. Services were showcased that utilize 'SmartThings Home Care' and 'Home Appliance Remote Management (HRM)' to identify and diagnose abnormal signs in products and support necessary actions.
SmartThings Home Care is a service that monitors the status of home appliances and informs users when maintenance or management is needed, such as filter replacement or device cleaning. The home appliance remote management service allows professional consultants to remotely analyze device conditions in detail and guide appropriate measures, reducing customer wait times and inconvenience.
Lee Sang-ik, Executive Vice President of Samsung Electronics' DA Business Division, stated, "The true value of genuine AI home appliances lies in enhancing consumers' daily lives and quality of life." He added, "We will continue to innovate by continuously developing AI technologies that reflect regional environments and cultures to become companions that provide practical value in daily life."
Samsung Electronics plans to strengthen its competitiveness in AI home appliances tailored to local climates and cultures this year, marking the 30th anniversary of its entry into India.
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*This content was translated by AI.
