Samsung Electronics displays video congratulating Jensen Huang on receiving the 'Van Fleet Award' at New York Times Square

*This content was translated by AI.

Samsung Electronics congratulated Jensen Huang, CEO of NVIDIA, on his receipt of the 2026 Van Fleet Award through a billboard in Times Square, New York, U.S.

Samsung Electronics announced on the 29th that it broadcast a congratulatory video highlighting CEO Jensen Huang's innovative leadership and achievements in advancing the artificial intelligence (AI) industry on the Times Square digital billboard from 6 p.m. on the 27th (local time) through the 28th.

The Van Fleet Award is an award established by the non-profit organization The Korea Society. It is named after General James A. Van Fleet, who served as commander of the Eighth U.S. Army during the Korean War. Each year, it selects and honors individuals or institutional investors who have contributed to enhancing friendship and cooperation between South Korea and the United States.

CEO Jensen Huang was selected as this year's recipient in recognition of his leadership in driving innovation in AI and accelerated computing, as well as his contributions to expanding AI and semiconductor industry cooperation between South Korea and the U.S. The fact that a semiconductor company head received an award honoring U.S.-South Korea friendship indicates that AI semiconductors have become a core pillar of bilateral cooperation.

The congratulatory video was structured around four keywords symbolizing CEO Jensen Huang: 'Pioneer,' 'Architect,' 'Builder,' and 'Friend.' It dynamically introduced his key activities and achievements under these themes.

Another video used a virtual exhibition space as its backdrop, sequentially showcasing CEO Jensen Huang's major activities and vision to convey the significance of the award.

Samsung Electronics and NVIDIA have cooperated for many years in various fields, including memory and system semiconductors. Recently, they have been expanding the scope of their cooperation in line with the AI era.

A representative example is the construction of an 'AI Factory.' Samsung Electronics is combining NVIDIA's accelerated computing and digital twin technologies with its own semiconductor manufacturing capabilities. The goal is to apply AI across all processes, from research and development (R&D) to design and manufacturing. This strategy aims to broaden the scope of cooperation beyond component supply relationships to include manufacturing innovation, thereby jointly boosting production efficiency and manufacturing competitiveness.

Samsung also has a deep connection with the Van Fleet Award. The late Lee Kun-hee, Chairman of Samsung, received this award in 2006 in recognition of his contributions to U.S.-South Korea economic cooperation and the development of bilateral relations. It marks the first time in 20 years that the head of a key Samsung partner has become the recipient of the same award.

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*This content was translated by AI.