Buick Scores Above Average on J.D. Power 2026 Mass Market Brand Reputation Index… “Still Falls Short of Premium”

*This content was translated by AI.

Buick, a brand under U.S.-based General Motors (GM), recorded a score of 43.1 points in the “2026 China Brand Reputation Index” released by J.D. Power, surpassing the average among mass market brands. The Brand Reputation Index is calculated by comprehensively evaluating factors such as brand trust, service quality, and customer satisfaction among consumers in the Chinese automotive market.

In this survey, Buick scored 43.1 points in the internal combustion engine (ICE) mass market segment, lower than Geely Auto (46.6 points) and Chery Automobile (46.2 points), but higher than the average score of 42.9 points by 0.2 points. However, the assessment that Buick exceeded the average brand reputation score is a result within the Mass Market segment. The average score for premium brands, including BMW, Volvo, Cadillac, and Land Rover, was 48.8 points, indicating a significant gap with these premium brands.

While J.D. Power’s Brand Reputation Index may not serve as an absolute value, it reflects the current standing of the Buick brand within China. A closer look reveals that in its largest market, China (Shanghai GM), Buick has traditionally targeted the “Upper-Mass” or entry-level premium space between traditional mass market brands (such as Volkswagen and Toyota) and traditional luxury brands (such as BMW, Mercedes-Benz, and Audi). This represents a mass market segment with very high sales volume. Furthermore, J.D. Power’s index demonstrated that Buick has proven its competitiveness by receiving positive evaluations in service areas such as vehicle maintenance and customer support.

Meanwhile, on the 30th, Korea GM launched Buick as its fourth brand. With the Electra E7 as its first model, the company is expected to accelerate the introduction of additional models. In addition, despite the Electra E7 undergoing all stages from development to production in China, it will expand touchpoints with domestic customers through pop-up stores in four regions nationwide starting October 2, positioning itself under the banner of “global premium.”

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*This content was translated by AI.