"Kids running, pets standing up"…KCC Glass and other industry players highlight functional aspects of flooring

*This content was translated by AI.View Original

- Emphasizing practical flooring features such as cushioning and slip resistance beyond design

- KCC Glass's Home CC uses family and pet experience videos to showcase product characteristics of "Forestone"

- LX Hausys also unveils consumer experience space at interior exhibition

In the flooring market, children and pets are emerging as new consumption criteria. As factors such as how well a floor absorbs the impact of children running around the house and whether pets can move without slipping have become key considerations in product selection, flooring companies are moving beyond design-centric competition to emphasize features that can be felt in daily life, such as cushioning, slip resistance, and inter-floor noise reduction.

Recently, experiential content has also emerged, allowing consumers to directly verify these functions. Rather than merely introducing the product's structure or test values, this approach demonstrates the user experience by showing children and pets moving on the flooring.

A representative example is "Forestone," a premium flooring product unveiled by Home CC, the interior brand of KCC Glass. Recently, Forestone has drawn attention with YouTube videos featuring experience scenes involving families and pets.

"Oh Hane," a YouTube channel that shares daily life with three sons, released a video of its participation in the "Forestone Brand Day" event held last year at the Home CC Suwon store. The video showed children and parents touching and tapping the displayed flooring to examine the design, as well as pressing down on the floor directly to confirm the cushioning that differs from existing parquet.

In particular, the parents expressed interest in the inter-floor noise reduction feature, recalling situations where their children run around inside the house. After also examining features for managing daily stains and slip resistance, they responded that it seemed suitable for families with young children.

There are also videos that examine product characteristics through the movements of pets. "Gaeranghae TV," a YouTube channel operated by pet trainer Cho Jae-ho, introduced scenes from the same event where he experienced Forestone's slip resistance features together with his dog.

Trainer Cho pointed out the problem of pets slipping on ordinary parquet floors and explained that it is necessary to consider slip resistance performance when selecting flooring. He then focused on Forestone's slip resistance characteristics, observing a pet standing up on its hind legs on top of Forestone.

These videos related to the Forestone Brand Day are noteworthy in that they allow consumers to intuitively verify the product's user experience through children's experiences and pets' movements, rather than conveying flooring functions solely through numbers or descriptions. However, since this is a short-term experience at an event venue, it needs to be distinguished from results verifying performance in actual living environments.

Experience-centric marketing can also be found among other flooring companies. At the "2026 Korea Build Week" held last August, LX Hausys operated a "Petterior Theme Zone" targeting households that live with pets. Here, visitors were able to directly experience PVC flooring "X Comfort 5.0," which features a high-resilience double cushion layer and slip resistance performance, as well as interior materials certified for pet products. An experience space was also set up where various finishing material samples, such as flooring and wallpaper, could be combined, allowing consumers to directly verify and select product characteristics.

In the flooring market, where it is difficult for consumers to directly feel product characteristics, the importance of content showing actual usage scenes is also expected to grow. It appears that a method of conveying how functions are utilized in daily life, going beyond simply explaining what features a product has, is emerging as a new marketing tool.

An industry official said, "In particular, flooring is a product where functions felt during actual use, such as cushioning and slip resistance, are important in addition to design," adding, "Recently, there is a trend of strengthening video content that shows usage scenes in real life so consumers can more easily understand the product's strengths, as well as experiential marketing where they can directly experience the product."

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*This content was translated by AI.View Original