5th-generation Tucson sells 15,000 units on launch day… preference analysis reveals 'unexpected results'

*This content was translated by AI.View Original

Hyundai Motor announced on the 22nd that its fifth-generation full model change, the "All New Tucson," recorded a total of 15,045 contracts on the first day of contract opening. This figure easily surpassed the first-day contract performance of 10,842 units for the fourth-generation Tucson launched in 2020, marking the highest record among all Tucson models to date. Through this, it firmly demonstrated its outstanding product quality and competitiveness in the increasingly fierce domestic compact SUV market.

The main reasons cited for this initial success include a robust exterior design and significantly expanded interior space, which have substantially strengthened overall product quality, including driving performance, safety and convenience features, and digital experience. In particular, standardizing Pleos Connect and over-the-air (OTA) software updates across all models drew high customer interest by providing a digital experience where the vehicle's systems and functions continue to evolve even after purchase. Additionally, it significantly enhanced vehicle safety and convenience by extensively equipping advanced technologies such as pedal misoperation safety assistance, Navigation-based Smart Cruise Control 2, and dual power supply for door unlocking as standard features.

Looking at the selection ratio by trim, the top-tier Inspiration trim received the highest selection rate at 44%, followed by the base H-Pick trim at 33%, Exclusive at 22%, and XRT at 1%. The Inspiration trim offers differentiated convenience with standard features such as a 17-inch display and Highway Driving Assist 2. Meanwhile, the base trim also supports rational choices by faithfully reflecting customer-preferred specifications.

In terms of contract status by powertrain, the HYBE Lead model recorded a selection ratio of 55%, surpassing gasoline models. This was largely due to its ability to secure both outstanding economy and dynamic performance by simultaneously improving maximum output and fuel efficiency through the adoption of Hyundai Motor Group's next-generation HYBE Lead system. Gasoline models also provide lively driving performance and smooth shifting feel by combining a large-capacity turbocharger with an 8-speed automatic transmission. Hyundai Motor plans to continue prioritizing customer-centric value in the future.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.View Original