KT&G Launches Duty-Free-Exclusive 'ESSE It's Kick Yellow'

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KT&G will launch its new duty-free-exclusive product, 'ESSE It's Kick Yellow,' at six major domestic airports and downtown duty-free stores on the 26th.

'ESSE It's Kick Yellow' is an ultra-slim cigarette type with a length of 100mm. Its features include enhanced satisfaction and odor-reduction functionality, which helps manage tobacco breath after smoking.

The package design utilizes the word 'It's' as a design element and applies a sophisticated design centered on yellow color tones. The tar and nicotine contents are 1.0mg and 0.10mg, respectively.

With the launch of this new product, the 'ESSE It's' series will expand to a total of four varieties, including the existing 'ESSE It's Deep Brown,' 'ESSE It's Some Pink,' and 'ESSE It's Some Blue.'

A KT&G official told this outlet in a phone interview, "We launched this duty-free-exclusive product to provide consumers visiting duty-free stores with more unique options."

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*This content was translated by AI.View Original