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![[Busan=Yonhap News] Reporter Ha Kyung-min = On the 26th, at the Busan Mobility Show media preview event held at BEXCO Exhibition Hall 1 in Haeundae-gu, Busan, BYD Korea unveiled for the first time in South Korea its proprietary next-generation hybrid technology, 'DM-i' (Dual Mode-intelligent). The Busan Mobility Show, which opens on the 27th and runs until July 5, will feature 141 companies from 12 countries, including domestic and international automakers, introducing future mobility technologies and new vehicles. June 26, 2026. yulnetphoto@newsis.com /Photo=Reporter Ha Kyung-min](https://image.starnewskorea.com/cdn-cgi/image/f=avif,w=1200/21/2026/10/2026103010080932508_1.jpg)
BYD Korea, which is marking the 10th anniversary of the establishment of its Korean subsidiary, has fully launched large-scale customer participation programs to intensify its offensive in the domestic market. This represents a comprehensive effort to expand engagement with general consumers from multiple angles, following its successful entry into the passenger car market after previously focusing on commercial vehicles such as electric forklifts and buses.
First, the 'DM-i Nationwide Fuel Efficiency Challenge' will be held at major showrooms nationwide from the 6th to the 22nd of next month. This event allows participants to drive the 'Sealion 6 DM-i,' which features the plug-in hybrid system DM-i technology, to check real-road driving efficiency and ride comfort. Participation is available through prior registration, and the top participant who records the best fuel efficiency nationwide will be awarded a one-year test drive pass for the Sealion 6 DM-i as an exceptional prize.
Offline showrooms have been combined with popular cultural content to add approachability. In collaboration with Netflix, 'Plot Twist Ready' will be operated at 38 showrooms nationwide from the 7th to the 29th of next month. Key vehicles such as the Atto 3 Plus, Sealion 6 DM-i, and Sealion 7 are decorated with themes from famous series like 'Squid Game,' 'Stranger Things,' and 'Money Heist' so that visitors can enjoy them without any burden.
Expansion of online touchpoints is also being pursued in parallel. In addition to participation-based events through the official Instagram channel, a special brand pavilion has been opened on the domestic used car platform Enka, which will be operated until the 24th of next month. This is a strategic move to broadly absorb not only those waiting to purchase new cars but also potential consumers looking at the used car market.
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*This content was translated by AI.View Original
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