No. 1 for Three Consecutive Years… The 'The New BMW 7 Series,' Transformed by a Near-Complete Overhaul, Launched in Korea

*This content was translated by AI.View Original

BMW Korea announced on the 4th that it has officially launched in Korea The New BMW 7 Series, a luxury flagship sedan that has undergone radical changes comparable to a full model change. Since its debut in 1977, the 7th Series has maintained its position as the top-selling imported large luxury flagship sedan in the domestic market for three consecutive years, based on its outstanding product appeal.

This facelifted model has been refined across nearly every area, from exterior and interior to digital experience. In particular, it marks the first application of BMW’s next-generation mobility vision, the Neue Klasse design language, to the large-car lineup, completing a majestic and unparalleled presence. The interior features Panoramic iDrive and the brand’s first passenger-side display, delivering ultimate immersion through a 31.3-inch theater screen.

The powertrain lineup offers a wide range of options, including the gasoline-powered The New BMW 740 xDrive and the all-electric models i7 50, i7 60, and i7 M70 xDrive. In particular, the all-electric i7 applies the latest battery technology and efficiency systems to significantly increase driving range on a single charge, sending a clear signal of BMW’s commitment to electrification.

The new 7 Series, which satisfies both owner-driven and chauffeur-driven appeal, is expected to set a new standard for flagship sedans. BMW Korea plans to make all-out efforts to capture the domestic luxury sedan market by unveiling a limited-edition First Edition launch commemorative model alongside an exclusive membership program offering differentiated benefits.

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*This content was translated by AI.View Original