Polestar Unveils 'Formula 2030 Concept Car' Embodying Next-Generation Design Direction

*This content was translated by AI.View Original

Polestar has unveiled the 'Formula 2030 concept car,' which presents the brand's next-generation design direction and vision. This is the first show car introduced under the leadership of Philipp Römers, head of design at Polestar. The concept car concretizes the brand's medium- to long-term strategy, Formula 2030, through design, fully embodying its core values of design, performance, and sustainability.

In particular, major design elements reflected in Formula 2030 are scheduled to be sequentially applied to upcoming mass-production models, such as the next-generation Polestar 2 and Polestar 7, which are set for global launch, drawing significant attention from the automotive industry. Above all, it is notable that performance continues to be positioned as a core brand value.

The exterior is designed as a compact four-door sports car with low and wide body proportions, featuring an overall length of 4,680 mm, width of 2,021 mm, height of 1,350 mm, and wheelbase of 2,780 mm. A long hood, short overhangs, and 22-inch wheels are combined to maximize the appeal of a dynamic sports car. The front features signature dual-blade headlights inspired by the Polestar 3 and a shark-nose design, while the rear is equipped with a new signature Single Blade rear light that replaces the previous integrated light bar, completing a unique, futuristic atmosphere. The interior features a driver-centric performance cockpit where display positions and seat settings variably change according to three driving modes: performance, normal, and autonomous driving. It also integrates Google Gemini into Google Built-in to provide an advanced interactive AI experience.

The philosophy of Scandinavian minimalism and sustainability has been thoroughly reflected in materials and finishes as well. A dedicated exterior color, Nitrogen, which displays diverse hues depending on natural light, harmonizes with Swedish Gold accents, a symbol of Polestar Performance. Additionally, 100% recyclable single-materials are used on the inside of the doors, and low-emission steel utilizing renewable energy is applied to the seat frames. A composite material combining European-sourced hemp fiber and bio-based polypropylene has been introduced for the backrests.

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*This content was translated by AI.View Original