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Italian supercar brand Ferrari has been honored with the Top Innovation Award at the "2026 Golden Steering Wheel," leading the charge with its first pure electric vehicle, the "Ferradi Lucido."
At this ceremony held in Berlin, Germany, Ferrari Chairman John Elkann personally received the award alongside the development team's leadership, demonstrating the value of the brand's new electrification vision. At this prestigious European award ceremony, the Ferrari Lucido was recognized for its comprehensive innovation, ranging from its pure electric architecture to driving dynamics, energy management, and user experience.
![[Seoul=NEWSIS] Reporter Kim Sun-woong = Ferrari's first pure electric sports car, the "Ferrari Lucido," is unveiled at the Ferrari Cheongdam showroom in Seoul Gangnam-gu on the 24th. August 24, 2026. mangusta@newsis.com /Photo=Kim Sun-woong](https://image.starnewskorea.com/cdn-cgi/image/f=avif,w=1200/21/2026/11/2026111209244471142_2.jpg)
The jury noted that the Ferrari Lucido directly presents the direction and sensibility that Ferrari should pursue in the new digital age. In particular, it was evaluated that the courage to challenge conventions and the bold decision not to rest on stable management performance have led the automotive industry into a new domain. Based on a dedicated electric platform, the Ferrari Lucido applies four electric motors and more than 60 new patents, perfectly realizing Ferrari's unique technological innovation capabilities.
In his acceptance speech, Chairman John Elkann emphasized that the Ferrari Lucido is a model that leads to the future by unifying pioneering technology, design, and driving sensibility, while being rooted in the brand's deep history. Auto Bild also highly praised that the enthusiastic response from customers to Ferrari's radical challenge proves the legitimacy of its innovation. This Top Innovation Award win served as an opportunity to imprint on the world that Ferrari has set a new standard for high-end luxury mobility at the crossroads of electrification transition, rather than simply replacing internal combustion engines.
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*This content was translated by AI.View Original
