British craftsmanship meets Paris… Bentley signs official partnership with PSG, targeting culture and sports

*This content was translated by AI.View Original

Bentley Motors is teaming up with the prestigious French football club Paris Saint-Germain to expand its global community.

Bentley Motors announced on the 13th that it has signed an official partnership with Paris Saint-Germain, set to run until 2028. The collaboration is drawing attention as a historic meeting of two world-class brands that both value craftsmanship and creativity and have defined modern luxury in their respective fields. As a result, Bentley Motors will serve as the official luxury automotive partner of Paris Saint-Germain for the next two seasons.

Bentley’s high-performance vehicles, born in the artisan workshops of Crewe, England, and Paris Saint-Germain, which symbolizes the cultural inspiration of Paris, share a common denominator: a meticulous dedication to authenticity and detail. Through this partnership, the two companies plan to deliver original storytelling that spans luxury, design, culture, and sports, along with carefully curated moments, to connect closely with fans and customers around the world.

Christophe George, Bentley Motors’ board member overseeing sales and marketing, said, “We are delighted to partner with Paris Saint-Germain, which extends beyond sports into culture and lifestyle,” adding, “We will showcase interesting ways to celebrate the individuality and creativity of both brands.” Richard Hitzlgrube, Chief Revenue Officer (CRO) of Paris Saint-Germain, also expressed his anticipation, saying, “A meeting that shares an endless passion for perfection will be a great inspiration for the next generation as well.”

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*This content was translated by AI.View Original