* Translated by Papago

Starnews

"The Man Who Lives With The King" → "Lady Dua" hit the box office.. SLL, Theater, OTT at the same time

Published :

Kim Nayeon

*This content was translated by AI.

Lady Dua, The Man Who Lives With The King./ Photo = BA Entertainment, Netflix

SLL is proving the production power of the studio model by dominating OTT series and movie markets at the same time. While the Netflix series "Lady Dua," produced exclusively by SLL, settled at the top of the global chart, the film "The Man Who Lives with the King," co-produced with label BA Entertainment, surpassed 6.21 million cumulative viewers, dominating the online and offline content consumption market.

First of all, the movie "The Man Who Lives with the King," which became the winner of the Lunar New Year holiday theater, has been devastated since its release, exceeding 6.21 million cumulative viewers. (Based on the integrated computer network of the Film Promotion Committee), "The Man Who Lives with the King" was highly anticipated from the planning stage as the SLL's label, BA Entertainment, co-produced it with OndaWorks. By producing big box office hits such as "The Crime City" series, "Model Taxi 3" and "Casino", BA Entertainment's production know-how specialized in genre and SLL's solid infrastructure have combined to create another mega hit. This is evaluated as a valuable fruit of SLL's unique multi-label strategy.

In OTT, the Netflix series "Lady Dua," produced exclusively by SLL, is fierce. "Lady Dua," which ranked third in the Netflix Global Top 10 non-English language show category within its first week of release, entered the chart for the second week in a row, keeping K-Content's pride. (2/16-22 Netflix aggregation) In particular, in the second week of its release, it recorded 10 million views and ranked first in the top 10 in 65 countries around the world.

In addition, "Lady Dua" is meaningful in that the winner of the JTBC X SLL script contest, Choo Song-yeon, debuted through an internship process. SLL's virtuous cycle production system, which discovers new creators and produces global box office hits, proved its competitiveness in the global market.

SLL's move is expected to accelerate further through its diverse lineup to be unveiled in the future. From dramas "Efficient Meeting of Unmarried Men and Women," "Everyone is fighting their own worthlessness" and "Climax," to entertainment shows "After School Taeri Teacher" and "Famous Singer Needs a Hit Song," a wealth of new works that do not cover genres and platforms are waiting for viewers to meet in the first half of the year.

"The simultaneous success of 'Lady Dua' and 'The Man Who Lives with the King' is the result of organic synergy between SLL's solid planning capabilities and label's professional production technology," a SLL official said. "We will continue to strengthen global market leadership by introducing well-made content that can be enthusiastic around the world beyond the boundaries of platforms and genres."

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*This content was translated by AI.

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