"The Outlaws 4" and "The Prince"..SLL, 2 years later, "10 million SHINHWA"

*This content was translated by AI.

SLL once again produced "10 million movies," proving itself to be a strong player in the Korean content market.

SLL announced that the movie "The Man Who Lives with the King" (director Jang Hang-joon), co-produced by its own label, BA Entertainment, with Onda Works, exceeded 10 million cumulative viewers on March 6 (based on the integrated computer network of the Korean Film Council). This is the first record in about two years since the "Crime City 4" (2024), which BA Entertainment co-produced with Hong Film and Big Punch Pictures in the first half of 2024, attracted 11.5 million viewers.

This achievement is all the more remarkable in that the protagonist of the 10 million movie, which appeared about two years after "The Outlaws 4" in 2024, is also a label work of SLL. In other words, SLL produced a series of contents produced by the "10 million genealogy" of the Korean film industry. The success of the crime action genre "The Crime City" series and the historical drama "The Man Who Lives with the King" is an example of SLL's wide production spectrum, continuous production and production of works, and the stability of the label system, not limited to a specific genre.

The secret of "The Man Who Lives with the King" is by far "a fresh reinterpretation of familiar history" and "a sense of immersion that encompasses the entire generation." "The Man Who Lives with the King," which tells the story of the young king "Lee Hong-yu" (Park Ji-hoon), who was exiled to Yeongwol in 1457, and the chief "Eom Heung-do" (Yoo Hae-jin), who tries to protect him, melted the universal value of "human love" amid historical tragedy and gained enthusiastic sympathy from the audience.

In particular, director Jang Hang-joon's humorous and sharp directing skills relieved the weight of historical dramas, and at the same time broke the prejudice that "historical dramas are difficult" by throwing a message that modern people can sympathize with. On top of that, Yoo Hae-jin's serious transformation and Park Ji-hoon's dense emotional performance became the decisive driving force for bringing audiences of all ages to theaters from the 10s to the middle-aged.

In terms of production, the 10 million mark is interpreted as a victory for SLL's "multi-label strategy." SLL has guaranteed an independent production environment so that label BA Entertainment can maximize creativity, while increasing its chances of success with an efficient distribution strategy using a global network.

By producing another mega-hit IP called "10 million viewers" in two years, SLL has certainly proved the market's preferred content production competitiveness, as well as the system and future growth potential to continuously produce high value-added IP under a multi-label system.

An SLL official said, "We are very happy to once again achieve a milestone with 'The Man Who Lives with the King' following the achievements made in 'Crime City 4' two years ago," adding, "In the future, SLL respects the individuality and professionalism of each label, and will continue to introduce well-made content that audiences around the world can be enthusiastic about."

Meanwhile, "The Man Who Lives with the King," which became the main character of the first 10 million films in 2026, continues to be screened amid explosive reviews from the audience, and SLL will use this achievement as a stepping stone to present a variety of works such as movies, dramas, and entertainment this year.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.