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Calvin Klein black vs. Graff pure white photoshoots released side by side on the 5th... Holiday photoshoot 'Two Faces' of Jungkook
Global fans cheer as he extends a diamond ring with an expression resembling a proposal




A rebel in a black leather jacket, and a prince wrapped in diamonds within a pure white suit. Group BTS's Jungkook opened the year-end season with two faces.
Jungkook appeared as a model side by side in the year-end holiday campaigns of American fashion brand Calvin Klein, for which he serves as a global ambassador, and British high jewelry brand Graff. The two brands successively released new photoshoots and videos of Jungkook through their official social media accounts on the 5th (local time).
In the Calvin Klein photoshoot released first, Jungkook matched a black leather jacket with light-wash jeans. In a space with deep burgundy tones, he lay diagonally on a curved lounge chair, covering his face with both hands, or wore an indifferent expression while holding a remote control. In a shot where he stood with his back turned in front of stacked CRT TVs, Jungkook's image was reflected on each screen, adding a retro sensibility. Calvin Klein previewed additional content with the phrase "stay tuned."
The atmosphere changed 180 degrees in the Graff campaign. Dressed in a pure white suit and turtleneck, Jungkook wore Graff's 'Lawrence Graff Signature' collection. He wrapped his entire body in golden jewelry, including a thick chain-link gold necklace, earrings, bracelets, and rings stacked on each finger. In particular, the scene where he opened a mint-colored ring case and extended a diamond ring toward the camera drew attention with a staging that resembled a proposal.
Fan reactions were also heated. On X (formerly Twitter), witty responses such as "The moment I just got proposed to by Jungkook" and "My answer is... Yes!!" were posted regarding the scene where he extended the ring case. Some fans placed the two photoshoots side by side, comparing their contrasting charms with comments like "Black Jungkook, White Jungkook."
One fan paid attention to his finger tattoo. The name of the fandom, 'ARMY,' is engraved on Jungkook's fingers, and this tattoo was clearly revealed in a cut where he gathered his ring-wearing hand near his chest. This fan was moved, stating, "He is proudly showing off the ARMY tattoo that he cherishes so much while beautifully displaying the ring," and "Jungkook really loves us a lot."
Jungkook was appointed as Graff's global ambassador in July last year. At the time, Graff CEO Francois Graff evaluated Jungkook as "a cultural force." Graff, founded by Lawrence Graff in 1960, is a British high jewelry house famous for rare diamonds. Jungkook has also served as Calvin Klein's global ambassador since 2023, leading denim and underwear campaigns.
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*This content was translated by AI.View Original
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