1st place ILLIT Wonhee, 2nd place ILLIT Minju, 3rd place TWS Dohun.

*This content was translated by AI.

• January 2026, rookie idol's individual brand reputation

Wonhee, a ILLIT, ranked first in the January 2026 new idol individual brand reputation analysis released by the Korea Corporate Reputation Research Institute. It was then analyzed that Minju of ILLIT came in second and Dohun of TWS came in third.

From December 2, 2025 to January 2, 2026, the institute extracted 4,503,573 individual brand big data for new idols. This is a 0.19% increase from 4,495,159 in December. Based on the analysis that consumers' online habits affect brand consumption, the brand reputation index was calculated by measuring positive and negative evaluations of brands, media interest, and consumer communication volume.

The analysis integrated boy and girl groups to comprehensively evaluate the participation index, media index, communication index, and community index.

In January 2026, the top five new idol individual brand reputations were ILLIT Wonhee, ILLIT Minju, Tours Dohun, Cortis Gunho, and Harts-to-Harts Ian.

The ILLIT Wonhee brand recorded a brand reputation index of 365,844 with a participation index of 81,180, a media index of 56,161, a communication index of 71,698, and a community index of 156,805. This is a 38.50% increase from last month.

The No. 2 ILLIT Minju brand recorded a brand reputation index of 332,365, up 62.05% from last month. Third-place Tours Dohun rose 9.19 percent, while fourth-place Cortis Gunho rose 24.50 percent. On the other hand, fifth-ranked Harts-to-Harts Ian fell 1.80 percent from last month.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "In January 2026, the ILLIT Wonhee brand ranked first in the individual brand reputation ranking of new idols. Analysis of new idol personal brand categories showed an increase of 0.19% compared to 4,495,159 new idol personal brand big data in December. According to the detailed analysis, brand consumption fell 7.23%, brand issues fell 5.37%, brand communication fell 8.10%, and brand spread rose 24.78%.

The ILLIT Wonhee brand, which ranked No. 1 in the brand reputation of new idols in January 2026, showed "Lovely, Mature, Growing" high in link analysis, and "NOT CUTE ANYMORE, Holiday Version, and Global Chart" high in keyword analysis. In the positive negative ratio analysis, the positive ratio was recorded at 84.90%, he added.

The analysis included a total of 48 new idol individual brands, including ILLIT Won-hee, ILLIT Min-ju, Tours Do-hoon, Cortis Gunho, Hatsu-Hatsu Ian, Hatsu-Hatsu Jiwoo, ILLIT Yoona and Miyao Anna.

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*This content was translated by AI.