Rise Gets Las Vegas As Samsung Electronics Ambassador

*This content was translated by AI.

Boy group RIZE, as Samsung Electronics' global brand ambassador, shone at the "The First Look" event held in Las Vegas, USA.

Rise drew attention as the only K-pop group to attend the all-time scale "The First Look" event held by Samsung Electronics at the Wynne Hotel in Las Vegas from 7 p.m. on January 4, two days before the opening of the world's largest IT and electronic exhibition "CES 2026."

In particular, as the rise hit "Boom Boom Bass" (boom boom base) flowed out and the introduction of "amazing K-pop group" continued during the demonstration of TV-related AI functions at the press conference site, which was broadcast live worldwide, the exciting reactions of the members listening to the presentation in the first row were captured and received a hot response.

In addition, the "Boom Boom Bass" sound source will be played on the Music Studio 5 speaker located in the exclusive exhibition hall of about 1,400 pyeong, and the "Fly Up" music video will be played on The Freestyle+ Portable Projector, and the venue for more vivid experience of Samsung Electronics' new products has attracted everyone's attention.

In addition, the members greeted media officials from all over the world as well as famous tech influencers and shared experiences related to various Samsung Electronics products, while also showing a sincere and cool attitude to actively introduce Rise music.

Rise said, "It felt amazing and good to see our music and music video at the 'The First Look' venue of the world's largest exhibition. I am even more proud as I came out on behalf of the ambassador and K-pop artist at the invitation from Samsung Electronics. I hope that Rise's music will continue to be known to more people in a new way," he said.

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*This content was translated by AI.