* Translated by AI

Starnews

Lim Young-woong's 'Tour 2026' Gocheok Dome Concert Promotes the Concept of 'Whether You Sent a Reply' in a Large-scale Promotion

Updated:

Mun Wansik

*This content was translated by AI.

Singer Lim Young-woong's "Tour 2026" Gocheok Sky Dome concert has launched its sixth promotional campaign amid hot public interest. This campaign heralded a successful box office success and began sending out mega-sized advertisements on the outer wall of Gocheok Sky Dome and digital square pillar video advertisements on the Seoul subway. Lim Young-woong's side is carrying out strategic public relations activities to maximize the impact of the concert and raise public expectations.

Lim Young-woong's fan club, National Hero Generation, is promoting the sixth subway wrapping project nationwide ahead of the Gocheok Sky Dome concert, simultaneously advertising the outer wall of Gocheok Sky Dome and the video of the Seoul subway square pillar, drawing public attention to the concert.

The core concept of this promotion is whether you sent a reply. The concept is centered on 50 Seoul subway stations with a large floating population, coloring the space in blue, the symbol of Lim Young-woong, and delivering the news of the concert with an intense eye-catching effect.

A large banner advertisement will be installed on the outer wall of Gocheok Sky Dome. The banner is expected to imprint the presence of Lim Young-woong's concert on the audience visiting Gocheok Sky Dome and the nearby floating population throughout the concert. It is attracting attention as a key promotional material that raises awareness and expectations for the concert through strong visual messages.

Digital video advertisements of square columns including "IMHERO2" track 1 are sent to the Seoul subway. From Seoul Subway Lines 1 to 5, it is transmitted simultaneously from 23 stations and a total of 50 digital square pillars on major lines to convey Lim Young-woong's message to citizens. The PSP square pillar video advertisement will run for 20 days from December 30, 2025 to January 18, 2026.

This video advertisement effectively delivers information on Lim Young-woong's concert to citizens who use the subway. In addition, a wide range of promotional effects can be expected by exposing the first track of "IMHERO2" and attracting attention. At a moment when warm warmth is needed in the cold winter subway history, Lim Young-woong's digital advertisement is expected to catch the attention of citizens and give them a special impression.

The promotional materials for the "Tour 2026" Gocheok Sky Dome concert are expected to be a place of communion to deliver Lim Young-woong's music and emotions to fans and the public beyond simple advertisements.

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*This content was translated by AI.

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