Lee Haein's virtual girl group "OWIS" is confirmed to debut in March

*This content was translated by AI.

Ama, a new entertainment company founded by creative director Lee Hae-in, will launch a virtual girl group.

ama (all my anecdotes) is an entertainment established by Lee Hae-in, CCO, and Kim J, CEO of Warner Music Korea. Lee Hae-in, CCO, proved her unrivaled planning ability as the creative director of the girl group KISS OF LIFE, and this time as a producer through the virtual girl group OWIS, aims to target the global market in 2026.

OWIS drew hot attention by unexpectedly releasing its debut trailer video at the 40th Golden Disc Awards with Upbeat held on the 10th. The group name OWIS stands for "Only When I Sleep," which means "you can only meet in your dreams."

There is also growing curiosity about the title song "MUSEUM," which was released with the news of its debut in March. The song contains a lyrical message that the pieces of lost dreams that everyone cherishes in reality are displayed in the world of dreams. The industry's attention is drawn to new concept content that combines sensuous production and virtual technology unique to Lee Hae-in.

With interest in OWIS leading to its official SNS account after its first release at the "Golden Disc Awards," CCO Lee Hae-in said, "OWIS is a story of girls who find their way at the boundary between dreams and reality," adding, "Please look forward to a virtual idol that conveys human emotions more than anyone else, not the result of technology."

Meanwhile, AMA's first artist and new virtual girl group OWIS will officially debut in March. In the future, the composition of members and detailed debut schedules will be released sequentially through official SNS.

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*This content was translated by AI.