New York, London, Tokyo, and Paris occupy Billboard just before BTS' world tour schedule is revealed..."All over the world" [K-EYES]

*This content was translated by AI.

*[K-EYES] is a segment that introduces K-content, K-culture, and global perspectives on K-everything

BTS (BTS) is wowing global fans by launching a large-scale Billboard campaign in major cities around the world ahead of the release of its world tour schedule at midnight (Korea Standard Time) on the 14th.

Billboard has appeared in major cities around the world, including New York, London, Seoul, Tokyo, and Paris, featuring three original designs that represent BTS's comeback album.

BTS Billboard photos taken by ARMY around the world in their cities are being shared one after another on social media.

The agency Big Hit Music previously decorated the central staircase of the Sejong Center for the Performing Arts in Seoul with the logo and release date, and announced that it is expanding its outdoor advertising campaign to major global cities such as New York, Tokyo, and London. This marketing campaign is an international promotion held simultaneously at major bases around the world, focusing on landmark branding in global centers, away from John K-pop's domestic-oriented promotion method.

Global fans' reactions are explosive. In X, the hashtag "#BTSComback2026" is on the rise day after day, proving its hot interest. An Army said, "The BTS World Tour will be announced tomorrow. "Good luck to European ARMYs," he said, while another fan said, "All ARMYs are nervous about the announcement of the tour date, but BTS members will be equally nervous and excited," adding, "It's a moment they've been waiting for six years."

X account 'Philippine Concerts' said, "Army, get ready! BTS will announce its 2026 World Tour schedule tonight," which has recorded more than 83,000 retweets.

Big Hit Music will start pre-booking the album from the 16th.

The U.S. Billboard said, "The full comeback of BTS is proof that it is generating tremendous expectations and interest not only for themselves and their agencies but also for many people at home and abroad." Meanwhile, after the comeback announcement, BTS' past song "Run BTS" ranked No. 1 on iTunes in 61 countries, further raising expectations for its first full comeback in about four years.

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*This content was translated by AI.