Le Seraphim Sakura, the first K-pop artist to be selected as an ambassador for 'Farishimo' every day

*This content was translated by AI.

LESSERAFIM Sakura was selected as the ambassador for Japan's "Felissimo" for the first time as a K-pop artist.

Sakura was selected as an ambassador for "Couturier," a handmade kit brand of "Ferry Simo." In addition, it will launch the 'SAKURA MIYAWAKI × Couturier' brand in collaboration with 'Couturier'. Sakura is the first to collaborate with the outside world to introduce a new line.

'Ferry Simo' is a Japanese lifestyle company with a 60-year history. They said, "Sakura is an inspiration to many people with her deep interest and passion for knitting. We are working on this project with the hope that we can enjoy knitting in our daily lives like Sakura," he said, revealing the background of the selection of Ambassador.

Sakura personally planned the product for "SAKURA MIYAWAKI × Couturier" and participated in the inspection process. He actively added his opinions by recalling his experiences, such as the difficulties he felt when he first encountered knitting and the products he actually wanted to make. Related items such as knitting kits that reflect his thoughts will be released sequentially. On the 15th, he will appear on NHK's channel 'Coolly Handmade' (すてきにハンドメイド) and open his first appearance on Japanese broadcasting.

Sakura is a representative "knitting rubber" in the idol world, as she often knits in her own contents and entertainment programs. In particular, it launched KKUROCHET, a knitting machine, in January last year and received great response. Since then, thanks to the support of many people, the "Upside Down She Holiday Edition" was introduced in December.

Meanwhile, Le Seraphim (Kim Chae-won, Sakura, Heo Yoon-jin, Kazuha, and Hong Eun-chae) will hold the world tour's encore concert "LE SSERAFIM TOUR "EASY CRAZY HOT" ENCORE IN SEOUL" at Jamsil Indoor Gymnasium in Seoul from the 31st to February 1st. The performance was sold out within 10 minutes after the general reservation, and all additional open viewing seats were also sold out.

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*This content was translated by AI.