"Blue" that we meet in our daily lives...SEVENTEEN DK X SEUNGKWAN's new pop-up

*This content was translated by AI.

A pop-up filled with the sensibility of group Seventeen's Dokyeom X Seungkwan's new song "Blue" opened on the 13th.

According to Hive Music Group label Pledis Entertainment, a pop-up commemorating the release of Dokyeom X Seungkwan's first mini album "Soya Song" will run on the first basement floor of Avenuel, Lotte Department Store in Songpa-gu, Seoul, for eight days from the 13th to the 20th.

The pop-up ended up welcoming visitors with a variety of entertainment. In addition to practical murch such as disposable cameras, mugs, gloves, and blankets, there is also a photo zone where you can take commemorative photos, and a listening zone where you can enjoy some of the new songs.

The atmosphere of "Blue" is permeated throughout the store. Not only the official photo of "Soya Song" on the wall, but also the structure that seems to embody a love letter has a faint atmosphere. Thanks to this, the pop-up was crowded with visitors who visited the store early. Long queues lined up even before the store opened, and each space, such as the photo zone and the Cheongeum zone, was crowded with fans. On social media, 'visit proof shots' are also continuing.

Dokyeom X Seungkwan also collaborated with various brands so that they could enjoy the mood of "Blue" in their daily lives. First of all, from this day, you can meet photo frames containing their portraits at 816 photoism stores in 28 countries/regions around the world. Some stores in Seoul, Busan, Daejeon, and Jeju are wrapped in a 'Soyagok' design. Korean dessert cafe Sulbing will launch a collaboration menu inspired by Shinbo on the 15th.

Meanwhile, Dokyeom X Seungkwan is performing well on domestic and international music charts, receiving favorable reviews for showing the essence of winter ballads with "Blue." On the day of its release, the song topped the real-time Bugs chart and ranked on Melon's "Top 100," Genie's real-time chart, and YouTube Music's "Real-time Popularity Surge Music." Starting with Mnet's "M Countdown" on the 15th, the two will appear on KBS2's "Music Bank" on the 16th and SBS's "Inkigayo" on the 18th to perform new songs.

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*This content was translated by AI.