1st place I.V. WON YOUNG, 2nd place BLACKPINK, JENNIE, 3rd place, SPA WINTER

*This content was translated by AI.

• Girl group's individual brand reputation January 2026

According to the analysis of big data in January 2026 of the girl group's individual brand reputation, it was analyzed in the order of 1st place, I've Jang Won-young, 2nd place, and Black Pink Jenny 3rd place, Espa Winter.

The Korea Corporate Reputation Research Institute extracted 124,777,662 brand big data of 730 individual girl groups from December 18, 2025 to January 18, 2026, and analyzed the brand reputation index with the participation index, media index, communication index, and community index based on consumer behavior analysis of the girl group's individual brands. Compared with 103,382,679 big data for girl groups' personal brands in December, it is up 20.69 percent.

The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Through the analysis of the girl group's individual brand reputation, it is possible to measure the positive negative evaluation of the girl group's individual brand, media interest, and consumer interest and communication volume. The analysis of the girl group's individual brand reputation also included a brand valuation analysis that measured brand influence.

In January 2026, girl group's individual brand reputation ranking was ranked 30th in the order of I.V. Jang Won-young, Blackpink Jennie, Espa Winter, Blackpink Lisa, Espa Carina, Blackpink Rosé, I.V. Jisoo, I.V.E., ILLIT Won-hee, Girls' Generation Taeyeon, ILLIT Min-ju, Red Velvet Joy, NMix Sulyoon, I.V.R., I.V.E., Signature Support, Girls' Generation Yoona, Twice Sana, Red Velvet Seulgi, Red Velvet's Sana, Red Velvet's Sana, Red Velvet

The IVE Jang Won-young brand, which ranked first in the girl group's individual brand reputation, was analyzed to be 8,052,947 with the participation index of 1,794,315 media index of 1,688,076 communication index of 2,678,677 community index of 1,891,880. Compared to the brand reputation index of 7,536,058 in December, it rose 6.86%.

In second place, the Black Pink Jenny brand was analyzed at 7,395,996, with the participation index of 1,065,016 media index of 1,053,424 communication index of 2,252,325 community index of 3,025,232. Compared to the brand reputation index of 7,211,080 in December, it rose 2.56%.

In third place, the Espa Winter brand was analyzed to be a brand reputation index of 5,629,387, with the participation index of 1,447,129 media index of 1,357,659 communication index of 1,174,293 community index of 1,650,306. Compared to the brand reputation index of 2,596,424 in December, it rose 116.81%.

In fourth place, the Black Pink Lisa brand was analyzed as 4,749,190, with the participation index of 254,655 media index of 277,481 communication index of 1,260,306 community index of 2,956,748. Compared to the brand reputation index of 4,141,465 in December, it rose 14.67%.

In fifth place, the Espa Carina brand was analyzed at 4,708,547 as the participation index 1,166,148 media index 1,074,806 communication index 1,194,175 community index 1,273,417. Compared to the brand reputation index of 1,741,297 in December, it rose 170.40%.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "As a result of the analysis of brand big data in January 2026 of Girl Group's personal brand reputation, Ive Jang Won-young's brand ranked first. Analyzing the girl group's individual brand category, it increased 20.69% compared to 103,382,679 girl group personal brand big data in December. According to the detailed analysis, brand consumption rose 27.06%, brand issues rose 26.41%, brand communication rose 21.61%, and brand diffusion rose 15.09%, according to the reputation analysis.

"The Ive Jang Won-young brand, which ranked No. 1 in the girl group's individual brand reputation in January 2026, was highly excited, mature, and influential in the link analysis, while "Insta, Duchonku, The Christmas Song" was highly analyzed in the keyword analysis. In the positive negative ratio analysis, the positive ratio was analyzed at 92.07%," the brand said.

In January 2026, girl group's top 100 individual brand reputation brands are Ive Jang Won-young, Blackpink Jennie, Aespa Winter, Blackpink Lisa, Aespa Carina, Blackpink Rosé, Ive Jisoo, Ive Ahn Yu-jin, ILLIT Won-hee, Girls' Generation Taeyeon, ILLIT Minju, Red Velvet Joy, NMix Sulyoon, Ive Rae, Ive Liz, Signature Support, Girls' Generation Yoona, Twice Sana, Red Velvet Seulgi, Red Velvet Kazha, Ive Seo, Twice Jihyo, Le Seraphim Kim Chae-won, Red Velvet I Oh My Girl YooA, ILLIT Yoona, Apink Jung Eun-ji, Twice Nayeon, Le Seraphim Heo Yoon-jin, fromis_9, Baek Ji-heon, Le Seraphim Sakura, fromis_9, Song Ha-young, ITZY Yuna, ILLIT Mocha, Apink Yoon Bo-mi, Twice Chaeyoung, fromis_9, Park Ji-won, Apink Kim Nam-joo, Apink Park Chorong, Kiki Ha-um, Apink Oh Hayoung, Oh My Girl Arin, Girls' Day Hyeri, Enmix Lily, Oh My Girl Hyojung, fromis_9, ITZY Ryujin, Cosmic NMix Baei, Girl's Day Yura, Mamamoo Moonbyul, NMix Kyujin, Cosmic Girls' Bona, Baby Monster Ahyun, Mamamoo Wheein, Hearts to Hearts Jiho, Oh My Girl Jiho, Miyao Anna, ITZY Yeji, Baby Monster Chiquita, Cosmic Girls' Seola, Girl's Day Sojin, Baby Monster Laura, Cosmic Girls' Subin, Fiftifty Hana, ILLIT Iroha, Cosmic Girls' Dawon, Oh My Girl Yubin, Kiss of Life Natty, Cosmic Girls' Yeonjung, Kiss of Life Bell, ITZY Lia

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*This content was translated by AI.