*This content was translated by AI.
Tourism and economy around the world are shaking at the news of BTS (BTS·RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) holding a world tour.
Starting with the main stadium of Goyang Stadium on April 9, BTS will hold "BTS WORLD TOUR ARIRANG" in 34 cities in North America, Europe, South America, and Asia. The tour, which will be held 82 times in total, is causing an immediate response to tourism and the economy in each region.
According to global accommodation platform Hotels.COM, the search volume for travel from overseas to Seoul increased 155% compared to the previous week in the 48 hours since BTS's announcement of its tour plan on the 14th. Search volume in Busan, where the performance will be held in June, surged by as much as 2375%. In major Asian regions such as Japan, Hong Kong, and Taiwan, searches for travel to Busan increased by more than thousands percent. The number of trips searched by Koreans in Seoul (190%) and Busan (3855%) also increased significantly.
The response from overseas is also hot. BandNews FM, a Brazilian news radio, addressed BTS's performance in Sao Paulo in October as a major issue. Citing data from local transportation sales platform ClickBus, they said that since the tour's announcement, the search volume for bus tickets to Sao Paulo has increased more than 600 times compared to the previous day.
The Guardian, a British daily newspaper, noted the economic ripple effects of BTS's world tour. It reported economists' assessment that it was a "global event at a level that could have a big impact on the urban economy across North America." He then predicted that demand is expected to increase in tourism, lodging, and consumption in each city where performances are held. It also quoted financial services company Bread Financial as saying that in general, a concert ticket creates an average consumption effect of more than three times that of the local economy. In response, Tourism Economics, an economic analyst specializing in tourism, said, "These averages do not apply to BTS. They will far exceed that figure, and it is not easy to even gauge how much the economic impact of this tour will reach.
Not only does BTS affect the global economy, but it also plays a big role in enhancing the image of Korea. In the "2025 National Image Survey of Korea" recently released by the Ministry of Culture, Sports and Tourism, they were selected as No. 1 "Koreans who have had a positive impact on Korea's image." In addition, Jungkook ranked the highest among solo singers (6th).
Meanwhile, BTS will release its fifth full-length album "ARIRANG" (Arirang) at 1 p.m. on March 20. The new album contains a total of 14 songs. It is expected to gain consensus from global music fans by dealing with the team's identity, longing, and universal feelings of deep love.
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*This content was translated by AI.
