Rosé, you didn't pass the "Grammy Awards" threshold..A new history with the opening performance [synthesis]

*This content was translated by AI.

Unfortunately, the opening performance raised K-pop's status even further.

Girl group BLACK PINK member Rosé and American pop star Bruno Mars' "APT." eventually failed to break through the "Grammy Awards."

At the 68th Grammy Awards held at the Gripto Dotcom Arena in Los Angeles on the afternoon of the 1st (local time), Rosé failed to win in the Best Pop Duo/Group Performance, Song of the Year, and Record of the Year categories.

Instead, Rosé was selected as the main character of the opening performance of the "Grammy Awards," singing Bruno Mars and "Apartment" to shake the shoulders of local fans and a number of overseas pop artists. As a group, BTS has performed at the Grammy Awards for about three years, but Rosé is the first solo artist to perform.

"Apartment," sung by Rosé and Bruno Mars, broke new records in music charts around the world after its release in October 2024. In September last year, it won the grand prize "Song of the Year" at the "MTV Video Music Awards," one of the four major popular music awards in the United States, and ranked No. 1 in the "Global 200" and No. 9 in the "HOT 100" on the U.S. Billboard 2025 year-end settlement chart.

Hive girl group KATSEYE was also nominated for Best Pop Duo/Group Performance and Best New Artist along with Rosé, but unfortunately, it did not lead to the award. Since then, Cats Eye has caught the attention of global music fans by performing its new song "Gnarly" released in April last year.

Cats Eye is a six-member global girl group formed through the audition project "The Debut: Dream Academy" and debuted in the U.S. in June 2024. It is cited as a representative success story of the "multi-home, multi-genre" strategy led by Chairman Bang Si-hyuk of Hive.

Fortunately, K-pop did not return empty-handed at the Grammy Awards.

"Golden" of Huntrix (HUNTR/X), the OST of the Netflix film "K-Pop Demon Hunters" (hereinafter "Kedeheon"), won the "Best Song Litten for Visual Media" category. In response, Korean-American composer and singer Lee Jae (EJAE), who wrote and composed "Golden," and The Black Label producers such as Teddy, 24, who participated in the composition, and the production team "IDIO" crossed the threshold of the "Grammy Awards."

If "Apartment" won the trophy at the Grammy Awards, it would have been the first K-pop artist to win the main award and Bruno Mars would be the first composer to win "Song of the Year" three times at the Grammy Awards.

Earlier, boy group BTS (BTS) was also nominated for a total of five times for three consecutive years, starting in 2021, but it has never won an award at the "Grammy Awards."

At this year's Grammy Awards, "Best Pop Duo/Group Performance" went to Cynthia Erivo and Ariana Grande. " Song of the Year" was won by Billlie Eilish, "Best New Artist" by Olivia Dean, and "Record of the Year" by Kendrick Lamar and Caesar.

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*This content was translated by AI.