SM set up K-pop academy in Singapore.."A language of empathy across borders" [Official]

*This content was translated by AI.

SM UNIVERSE, an educational institution under SM Entertainment (SM), opened the K-pop training academy in Singapore on January 24th through partnerships with local companies for the first time as a Korean entertainment company.

The opening is an official case of the Korean-style arts education curriculum going beyond the expansion of educational facilities, and SM co-CEO Jang Chul-hyuk and CAO Lee Seong-soo, as well as Singapore's Justice Minister and Deputy Interior Minister Edwin Tong, SM UNIVERSE Singapore Chairman Andy Lim, Rise Anton and Sohee attended to celebrate the departure of the global campus.

SM UNIVERSE Singapore is a K-pop training academy specializing in vocals, dance, performance and composition, located in SCAPE, a youth community center in the center of Orchard Road, Singapore's tourism and culture center. As it is the first academy to be introduced outside of Korea, it plans to discover and foster next-generation global stars by providing systematic and professional K-pop education to promising talents across Southeast Asia.

At the opening ceremony, SM CEO Jang Chul-hyuk said, "This is the first time in K-pop history that a large Korean entertainment company has established a K-pop training institution to educate not only Korean students but also foreign students, and has partnered with overseas institutions to open a local campus."

Then, CAO Lee Sung-soo said, "K-pop is not just about the melody or powerful performance that sticks in your ears. K-pop is a language of empathy that sings of a healthy mind, hope, and love, and connects young people from all over the world across borders," he said, explaining the cultural role and value of K-pop.

Additionally, Edwin Tong said, "One of the three things I aimed at during my time as culture minister was to get as many Singaporean artists as possible to enter the global stage. Partnering with SM Universe will be a groundbreaking opportunity for more young artists to collaborate with experts to receive the best training and use their international networks to present themselves on the world stage," he said.

Meanwhile, SM Universe is a comprehensive art education company established in collaboration with SM and Jongno Academy, a specialized education institution for entrance exams, breaking the existing framework of arts and sports education under the vision of "Beyond Your Dream" and creating a new type of art education institution with various educational content and technology partners.

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*This content was translated by AI.