BTS Comeback Netflix is likely to be a live Netflix 'global cultural event.' "I'm not left out even if I don't have a concert ticket." [K-EYES]

*This content was translated by AI.

"I watch it even if I don't go to the concert"…BTS comeback show, cultural event where the world participates at the same time

As BTS (BTS) announced that it would release comeback live shows and documentaries to the world through Netflix, there is a widespread response from overseas media and fan communities to accept the return as a "global cultural event" rather than just a performance news.

Big Hit Music announced on the 3rd that BTS's performance of "BTS Comeback Live: ARIRANG," which will be held at Gwanghwamun Square in Seoul at 8 p.m. on March 21 to commemorate the release of the new report, will be broadcast live to more than 190 countries and regions through Netflix. It is the first time that a major event in Korea is broadcast live to viewers in more than 190 countries/regions through Netflix.

In addition, the documentary film "BTS: The Return" (BTS: THE RETURN), which deals with the production process of the new album, will be released exclusively on Netflix on March 27. The documentary depicts the agony experienced by those who release the new report in about three years and nine months while working on the music and the process of completing the "BTS now."

Big Hit said it is significant that BTS will unveil the new song's stage for the first time at Gwanghwamun Square, one of the representative spaces in Korea, and stressed that this is the first time a singer will hold a solo performance at Gwanghwamun Square.

The U.S. media and music media reported the news, addressing the fact that performances and documentaries were released as a single project.

The response from the overseas fan community was immediate. Many BTS-related bulletin boards on Reddit said, "I've only heard that the comeback performance will be streamed on Netflix, but I'm surprised that the documentary will be released." Another user wrote, "There is a reason to subscribe to Netflix again," revealing that the announcement is affecting platform selection beyond watching performances.

A similar trend was detected on Twitter (X). Among U.S. fans, there was an interpretation of "why Netflix" rather than the way the performance was performed, and among South American and European fans, reactions were shared to the effect that "I am no longer alienated by regional or movement problems" and "I watch the same moment together without concert tickets." Rather than the size of the performance, "accessibility and simultaneity" is recognized as a key change in the comeback.

Combining these overseas media reports and fan reactions, it can be seen that BTS' comeback show is expanding beyond events limited to specific cities and venues to the experience of fans from all over the world participating in the same conditions at the same time. The method disclosed through the global OTT platform is read as a choice designed to fit the consumption method of the platform era rather than the existing grammar of the performance industry.

The composition that combines concerts and documentaries into one flow is also interpreted as an attempt to record BTS' return as a "chapter" rather than a single stage. As a result, the comeback show is regarded as a "global cultural event" where the world simultaneously witnesses the return of BTS as a whole, rather than a "performance announcement."

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*This content was translated by AI.