No. 1 ALPHADRIVEONE, No. 2 ILLIT, No. 3 TWS.

*This content was translated by AI.

• Brand reputation of new idol group, February 2026

According to the analysis of big data in February 2026 of brand reputation of new idol groups, it was analyzed in the order of 1st place, ALPHADRIVEONE 2nd place, and ILLIT 3rd place, TWS (Tuus).

The Korea Corporate Reputation Research Institute extracted 11,731,415 new idol group brand big data from January 4, 2026 to February 4, 2026 to analyze new idol group brand reputation big data. Compared to the 10,157,074 new idol group brand big data in January, it increased by 15.50%.

The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Through the analysis of brand reputation of new idol groups, it is possible to measure positive negative evaluation of idol group brands, media interest, and consumer interest and communication volume. Qualitative evaluation of brand reputation monitors was also included.

Brand Reputation of New Idol Group analyzed the brand reputation index by measuring the consumer's participation index, media index, communication index, and community index for new idol group brands by analyzing brand categories that integrated boy groups and girl groups. New idol groups conducted big data analysis on idol groups that debuted after 2023.

In February 2026, the 30th place in the brand reputation of the new idol group was analyzed in the order of ALPHADRIVEONE, ILLIT, Tours, Cortis, Hearts to Hearts, Kiki, Baby Monster, Kick Flip, Izuna, Identity, X-Love, Eight, Say My Name, Miyao, Cats Eye, Lisene, Artemis, Eunice, A1, A-Dit, B-Boyz, 9, Nexge, Supia, Tracer, Close Your Eyes, Nowares, Genius, Horizon, and Baby Doncry.

The brand of ALPHADRIVEONE (Rio, Junseo, Arno, Gunwoo, Sangwon, Shinlong, Anshin, and Sanghyun), which ranked first in the brand reputation of the new idol group, was analyzed as 1,226,510 with the participation index of 199,528 media index of 256,804 communication index of 562,616 community index of 207,563. Compared to the brand reputation index of 413,948 in January, it rose 196.30%.

The second and ILLIT brands (Yoona, Minju, Mocha, Wonhee, Iroha) were analyzed as 1,206,568, with the participation index of 152,880 media index of 210,433 communication index of 574,945 community index of 268,310. Compared to the brand reputation index of 1,033,591 in January, it rose 16.74%.

The 3rd place was Tours (Shin Yu, Do Hoon, Youngjae, Hanjin, Jihoon, Kyungmin) brand with 211,680 media index of 289,221 communication index of 394,280 community index of 229,232 and 1,124,412 brand reputation index. Compared to the brand reputation index of 1,073,422 in January, it rose 4.75%.

The 4th place was Cortis (Martin, James, Joo Hoon, Sung Hyun, Gunho) brand with a participation index of 199,430 Media index of 255,567 Communication index of 358,482 Community index of 200,240, which was analyzed as a brand reputation index of 1,013,718. Compared to the brand reputation index of 921,943 in January, it rose 9.95%.

The 5th and Hatsu-Hatsu (Carmen, Jiwoo, Yuha, Stella, Jooeun, Ana, Ian, and Yeon) brand was analyzed as 713,816 with the participation index of 123,872 media index of 171,785 communication index of 223,022 community index of 195,137. Compared to the brand reputation index of 655,920 in January, it rose 8.83%.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "In February 2026, ALPHADRIVEONE (Rio, Junseo, Arno, Gunwoo, Sangwon, Shinlong, Ansin, and Sanghyun) brands ranked first in the brand reputation ranking of new idol groups. Analysis of brand categories of new idol groups showed a 15.50% increase compared to 10,157,074 brand big data of new idol groups in January. According to the detailed analysis, brand consumption rose 4.74%; brand issues rose 0.39%; brand communication rose 23.66%; and brand diffusion rose 27.91%.

"The ALPHADRIVEONE brand, which ranked first in the brand reputation of a new idol group in February 2026, showed high 'talent, intense, and fresh' in the link analysis, and 'Euphoria, Aliz, and Music Broadcast' were high in the keyword analysis." In the positive negative ratio analysis, the positive ratio was recorded at 89.48 percent," he added.

In the February 2026 analysis of the brand reputation of the new idol group, ALPHADRIVEONE, ILLIT, Tours, Cortis, Hearts to Hearts, Kiki, Baby Monster, Kick Flip, Izuna, Identity, X-Love, Eight, Say My Name, Miyao, Cats Eye, Lisene, Artemis, Eunice, A1, Idit, B-Boyz, 9, Nexge, Supia, Tracer, Close Your Eyes, Nowares, Genius, Horizon, Baby Doncry, Candy Shop, New Beat, Usphere, Lost, Lunate, IfEye, Kiras, VVS, At Heart, Ascent

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*This content was translated by AI.