"Out of the grammar of K-pop labels" Min Hee-jin, OK Records, officially launched [Official]

*This content was translated by AI.

CEO Min Hee-jin's independent label "ooak records," which had been veiled amid lush rumors and expectations, finally broke its silence and sent its first signal to the world.

OK Records announced its full-fledged launch at 6 p.m. on the 3rd by opening its official Instagram, X (formerly Twitter), and official website at once. It was an unofficial opening without any prior notice. The release of the short teaser video was also made public only through CEO Min Hee-jin's personal Instagram and label channels.

The teaser release, which was intended to be the so-called "Aesthetics of Discovery," in which fans find and spread information themselves, quickly spread through online communities and SNS immediately after its release.

In fact, the teaser video of the "Okay Records Launch Campaign" shows Min Hee-jin's unique sense. The video, which contains sensuous mise-en-scène and metaphorical symbols that deviate from the grammar of standardized K-pop label content, draws a lot of interpretation and discourse to viewers even though it is short.

What is noteworthy is the identity of the "first project" that OK Records will present. Before the official audition of the boy group, public curiosity is growing about who the main character in the teaser, which was released faster than expected, or whether it is a prelude to the entire label's philosophy, not the group.

The main content, which can confirm the identity of this campaign, will be released at 10 a.m. on the 5th on the official channel of OK Records.

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*This content was translated by AI.