NCT WISH, K-pop 男 idol's first 100 million views..The dignity of "Genji iKON"

*This content was translated by AI.

The group NCT WISH (NCT Wish) is the first K-pop boy band to surpass 100 million views on YouTube shorts.

The "Cham Cham Cham" shorts content posted by NCT WISH on its official YouTube channel on August 17, 2025 surpassed 100 million views on the 8th, and it is the first 100 million views among the shorts uploaded to the official K-pop boy band account, which makes us realize the powerful influence of NCT WISH, the "Gen Z icon."

The video that became a hot topic was a video of NCT WISH playing "Cham Cham Cham" together, and the pleasant appearance and chemistry of the members who desperately play the game to avoid falling into the water brought laughter, and it received a hot response, reaching 100 million views in about six months in YouTube shorts alone.

NCT WISH is a group at the center of global short-form platforms such as YouTube Shorts, Instagram Reels, and TikTok, and is communicating with global fans faster than anyone else by introducing various contents such as songs, cover dances, meme challenges, and behind-the-scenes activities.

In addition, on December 30 last year, Instagram drew more attention by introducing the "Audong Badaong" Reels content posted by NCT WISH directly as the most trendy release on its official account, and it has become a popular challenge this winter with cute content where the main character in the video looks like a key ring depending on the angle of filming.

The short-form popularity factors of NCT WISH are the selection of trendy and addictive content and excellent digestibility. After quickly catching interesting challenges before the trend began in earnest, it is leading the trend by introducing content that anyone can easily follow and enjoy by reinterpreting them with NCT WISH's own positive and bright charm.

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*This content was translated by AI.