The IVE made a IVE! The overwhelming presence proved by "Bang Bang"

*This content was translated by AI.

• YouTube's Popularity Surges #1 Music → Melon Top 100 Chart Settlement

IVE (IVE, Ahn Yu-jin, Autumn, Ray, Jang Won-young, Liz, and Lee Seo) proved their global presence through the pre-release of their new song "BANG BANG" and shone as a "MZ wannabe icon."

Starship Entertainment, the agency, released a music video for the pre-released song "BANG BANG" on its official YouTube channel on the 9th of the IVE's second full-length album "REVIVE+".

In the released music video, IVE appears as an outlaw in the West and goes on a journey to pursue treasure between modern cities and natural spaces in the Western drama. The "WANTED" posters appearing throughout the video add tension, suggesting that there is a presence tracking the members, and the members complete a thrilling narrative that moves away from tracking and toward freedom while loading their own treasures on the train.

In particular, the music video was filmed in Trieste, Italy, to capture a grand scale reminiscent of a movie. By modernly reinterpreting authentic western elements, the Brutalism-style architecture featuring huge concrete structures and desolate deserts are added with color and unexpected points, creating unrealistic and sensual visual beauty. Among them, director Bang Jae-yeop, who has been loved a lot for his original visual sense, was in charge of the production, and at the same time told the story with camera angles that actively utilized perspective.

"Bang Bang" is a song that contains a subjective message that it is not swayed by the gaze or rumors around it and pioneers the situation with its own choice. On top of the intense development based on EDM and electronic sound, a Western swing intro reminiscent of a Western drama and a straight beat were added to clearly reveal the energy of Eve.

Thanks to this completeness, the music video of "Bang Bang" ranked No. 1 in Korean popularity on YouTube immediately after its release. In addition, it ranked second in the music video trending world wide, ranking No. 1 in music video trending in nine countries and regions including Korea, including Germany, Japan, Indonesia, Chile, Russia, Singapore, Thailand, and Taiwan, and making the top 5 in music video trending charts in a total of 21 countries and regions.

The chart performance of major domestic music sites is also on the rise. As of 10 a.m. on the 10th, "Bang Bang" proved its overwhelming music power by ranking sixth in Melon TOP100, followed by No. 1 on Melon, Bugs, and Vive's HOT100 (as of the 100th), real-time chart, and No. 7 on Genie's real-time chart, marking a good start to major domestic music charts.

Global music chart performance also gave a green light. As of 10 a.m. on the 10th, "Bang Bang" settled in the top 10 of 23 countries and regions, including Vietnam, Taiwan, Hong Kong, Turkey, and Thailand, and succeeded in charting 18 countries and regions, including Taiwan and Thailand, proving its global popularity by recording 26 countries and regional charts.

Meanwhile, IVE released Shinbo's pre-release song "BANG BANG" on the 9th. IVE will release its second full-length album "REVIVE+" on the 23rd and make an official comeback, while releasing various contents, including appearances on music shows.

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*This content was translated by AI.