SEVENTEEN's Mingyu topped the media value of Paris Fashion Week... 14.5 billion won

*This content was translated by AI.View Original

Group SEVENTEEN's Mingyu once again showed his powerful presence in the global fashion world.

According to a recent report released by influencer marketing platform Lefty, Mingyu generated over $9.9 million (W14.5 billion) in media value at the 2026 F/W Men's Paris Fashion Week. This is the highest level of celebrities attending this Paris Fashion Week.

Lefty measures and announces the media value generated at Fashion Week each season. This is an index that comprehensively analyzes the reach, participation, and brand exposure effects of social content and converts them into costs, and is one of the measures to gauge an artist's brand power.

Mingyu, who is active as a Dior Ambassador, attended the "Dior Winter 2026 Man Collection Show" held in Paris, France on the 21st (local time) and received the global media spotlight. Mingyu also generated the highest media value among celebrities attending the Paris Fashion Week in March last year.

In addition, Mingyu showed off his more mature charm by decorating the digital cover of fashion magazine GQ Korea in February. In this pictorial collaboration with Dior Beauty, he drew attention with his heavy charisma and strong aura.

Meanwhile, Seventeen boasts a powerful influence not only in music but also in the fashion world. Joshua previously attended the GQ Bowl fashion show held during the U.S. Super Bowl Week at the invitation of American luxury fashion brand Thom Browne. S.Coups and The8 are working as ambassadors for German luxury brand BOSS and French luxury brand Louis Vuitton, respectively, and are participating in major overseas fashion weeks.

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*This content was translated by AI.View Original