BLACKPINK to collaborate with the National Museum of Korea on a large scale..The first K-pop artist

*This content was translated by AI.

BLACKPINK (Ji-Soo, Jennie, Rosé, and Lisa) will extend their scope beyond music to cultural heritage to commemorate the release of their third mini album [DEADLINE], providing a special experience to global fans.

According to YG Entertainment on the 12th, Blackpink will present the 'National Museum of Korea X Blackpink' project with the National Museum of Korea from February 26 to March 8. It is a special collaboration between Black Pink, who has written the history of K-pop, and K Museum, which represents Korea, and Spotify, a global audio and sound source streaming platform, as an official partner.

During that period, a lighting event was held, and the exterior of the National Museum of Korea is colored in pink, symbolizing Blackpink and this project. On top of that, the members will participate in an audio docent on eight representative artifacts to serve as guides for Korean cultural heritage.

At Gwanggaeto the Great Tombstone, located on the path of history, the main lobby, a listening session for all three mini albums will be held. Some of these run as special sessions for Spotify premium users. The pre-listening, which begins a day before the release, is for Naver reservation applicants, which will open at 8 p.m. on the 19th, and anyone can participate during the museum's operation hours after its release at 2 p.m. on the 27th.

Blackpink is the first K-pop artist to conduct an official large-scale collaboration with the National Museum of Korea. As it is a fresh attempt that encompasses the boundaries of music and cultural heritage, it is expected to attract not only global fandom but also cultural industry officials and the public.

Meanwhile, Blackpink's third mini album [DEADLINE] will be released at 2 p.m. on the 27th. A total of five tracks are included, including the title song "GO", the pre-released song "JUMP", "Me and my", "Champion", and "Fxxxboy". YG previously said, "Like the title [DEADLINE], it will be an album filled with 'the best moments that cannot be reversed' and 'the brightest present of BLACKPINK at this moment."

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*This content was translated by AI.