'WHAT IS YOUR LOVE SONG?'..As it turns out, the BTS Newsletter promotion.

*This content was translated by AI.

'WHAT IS YOUR LOVE SONG?'

A question has emerged in the heart of Seoul, New York and London. The outer wall of the building near Seongsu Station was covered with the phrase "WHAT IS YOUR LOVE SONG?" and caught the attention of countless people. Large billboards in Times Square in Manhattan, New York, and large posters with the same question were hung throughout East Village, Soho, and Brooklyn streets. The sentence was sent through large LEDs to Waterloo and Bridge stations, London's largest train station.

The large-scale campaign that dominated major cities around the world has raised questions as the subject has not been disclosed. Various speculations continued on SNS, and various interpretations poured out over the meaning of the question.

The protagonist of the veiled campaign turned out to be BTS. On the 14th, an art wall filled with roses was installed at COEX in Seoul for Valentine's Day. The red roses, symbolizing love, reminded each city of the phrase. When citizens took all the flowers on the wall, the question "WHAT IS YOUR LOVE SONG?" hidden behind the roses and the logo of the BTS appeared. This question, which has colored the world, has been an event related to BTS's newsletter.

This promotion is a global campaign designed to deliver the message of the fifth regular album "ARIRANG". Sinbo deals with universal feelings such as team identity and deep love. BTS asked the world the question, "WHAT IS YOUR LOVE SONG?" conceived from deep feelings of love. They naturally felt the emotions of the album by thinking about the "love song" they each had.

Big Hit Music, the agency, said, "Love Song is not just a love song, but a song that many people remember and comfort and strength. "I hoped that the question 'WHAT IS YOUR LOVE SONG?' would be an opportunity to recall the songs in their minds," he said, explaining the meaning of the campaign. This campaign will be conducted in a new way until the 22nd. By scanning the QR code on posters posted throughout Seoul, New York and London, you can leave your own "love song" on the campaign site.

Meanwhile, BTS will release "ARIRANG" at 1 p.m. on March 20. On the 21st, the next day, BTS Comeback Live ｜ ARIRANG will be held at Gwanghwamun Square, and the stage will be broadcast live on Netflix.

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*This content was translated by AI.