BMLG, affiliated with Hive America, changed its name to 'Blue Highway Records'

*This content was translated by AI.

Big Machine Label Group (BMLG), a label affiliated with Hive America, announced on the 17th (U.S. local time) that it has rebranded as Blue Highway Records and appointed Jake Basden, a veteran expert in music and marketing, as its new CEO.

Blue Highway Records maintains the assets, distribution contracts, and affiliated artists of existing BMLG. It has top artists and composers such as Thomas Lett, Brett Young, Justin Moore, Carly Pierce, and Preston Cooper as its artists, and is in charge of distributing Riley Green, The Band Perry, and Gray James through Nashville Harbor Records & Entertainment. The Valley Music Co. will be integrated into Blue Highway Records, and Big Machine Music, a publishing company, will remain under Hive America.

Jake Basden, the new CEO, is an expert with a broad network across music, film, TV, and live entertainment. Until recently, he served as president of Sandbox Management, a global artist management company based in Nashville, USA, and oversaw overall artist management and business development. She has led the careers of top global artists such as Casey Musgraves, Brandi Carlile, Kate Hudson, and Kelsey Ballerini.

CEO Jake Basden has also served as senior vice president (SVP) of public relations at BMLG in the past. At the time, he worked closely with global superstars such as Taylor Swift, Cheryl Crow, Tim McGraw and Steven Tyrer. He also led music campaigns for famous TV shows such as NBC's The Voice and Fox's American Idol, and was nominated for the Academy Award for Best Theme Song with an insertion song of the documentary "Glenn Campbell: I'll Be Me."

Isaac Lee, chairman and CEO of Hive America, said, "It was of paramount importance to select a 'person who put the artist first' while looking for a new leader to lead the label. Jake Basden is an optimal leader who not only deeply sympathizes with our corporate culture but also has a deep bond with the Nashville music industry, he said. "We expect his rich experience and modern sense in line with the digital age to lead the successful leap of Blue Highway Records and the expansion of Hive's influence in North America."

CEO Jake Basden said, "There is no better place to define the sound of the future than Blue Highway Records at a time when country and American Roots music are dynamically changing." "If Hive's capabilities and global synergy combine, there will be no limit to creation," he said, adding, "We will work with existing artists and those who will be recruited in the future to present music and projects that draw people's sympathy."

Meanwhile, Scott Borchetta, who led BMLG, recently quit BMLG and reacquired the "Big Machine Records" brand rights from Hive America.

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*This content was translated by AI.