After Min Heejin and NewJeans, 男 Idol launched officially..."Out of the box" [Official]

*This content was translated by AI.

Min Hee-jin, former CEO of ADOR, who created girl group NewJeans, will launch a new boy group.

Min Hee-jin established an independent label, "Oooak Records," on its official website, posted an audition recruitment notice for all over the world, summoning unknown boys who have not yet been discovered. The audition is for men born between 2008 and 2013, and anyone can apply regardless of nationality and residence.

The audition poster, which was recently released on social media, is reminiscent of a piece of art. The poster contained a message of pure passion for music, colorful persona, and looking for a boy with immeasurable potential. In particular, the phrase "This boy will soon be known around the world" reveals strong confidence in the new aesthetic value that OK Records will showcase.

What attracts the most attention is the image of the man decorating the poster. This is the same face that briefly flashed through the OK Records campaign video that announced the launch of the new label on February 5. The boy's unidentified eyes seem expressionless and contain a lot of stories, stimulating viewers' curiosity about whether he is the main character of the new myth or the prototype of the "boyhood" we were all looking for.

The online community and SNS are heating up in connection with the recruitment of open auditions. Fans are reacting explosively, saying, "Didn't you already confirm your debut member?" and, "If the person in the poster is a real member, reveal the real thing now." This shows that the public's thirst for a new world view to be designed by CEO Min Hee-jin is very high beyond just the emergence of a new idol.

OK Recoz said, "This project will focus on the natural beauty of the boys and the musical narrative they will create, beyond the standardized framework," adding, "The world will watch the process of one seed becoming a huge forest."

Applications for auditions will run from Feb. 24 to March 27 through the official website. Starting with this recruitment, OK Records will sequentially reveal the infinite trajectories of the boys and record the birth of the next generation of boy groups like an epic poem.

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*This content was translated by AI.