A whopping 600,000 visitors..EXO Wrapping Pop-up at Shopping Mall in 13 Cities

*This content was translated by AI.

To commemorate EXO's comeback, the shopping mall wrapping pop-up, which collaborated with China's largest music platform QQ Music, ended successfully.

According to SM Entertainment on the 25th, EXO collaborated with China's QQ Music to open special wrapping pop-ups designed with the concept of the album for about a month from January 19, when its 8th full-length album "REVERXE" (Reverse) was released, adding significance to the number of K-pop artist pop-ups in QQ Music.

In particular, the wrapping pop-up was well received in eight cities (Beijing, Shanghai, Guangzhou, Nanjing, Hangzhou, Wuhan, Chengdu, and Lanzhou), confirming EXO's explosive popularity by adding five cities (Shenzhen, Chongqing, Suzhou, Shijiazhuang, and Zhengzhou) and bringing a total of 600,000 visitors (QQ based on music provision).

Thanks to this support, EXO visited Shanghai, Beijing, and Shenzhen in China for four days from February 6 to 9, meeting and communicating with local fans in person for the first time in a long time through various events such as autograph sessions and photo sessions.

Meanwhile, EXO will open its sixth solo concert tour "EXO PLANET #6 - EXHORIZON" (EXO Planet #6 - EXHORIZON) with a performance held at KSPO DOME in Olympic Park in Seoul from April 10-12.

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*This content was translated by AI.