You were doing a live show wearing a maryas only..Roy Kim, in the end, asked Nanning [Official]

*This content was translated by AI.

Singer Roy Kim (real name Kim Sang-woo) has been selected as a new exclusive model for the underwear brand.

Roy Kim will be selected as an exclusive model for the brand and start the spring and summer (S/S) season in 2026, continuing his active activities as a face representing the brand. Roy Kim, who has a unique bright and healthy image and warm sensibility, is expected to add fresh energy and a friendly image to the brand through this collaboration.

In particular, the selection of the model adds more meaning in that it is a "special relationship that began with coincidence." After Roy Kim's video of him performing live at the store wearing the brand Meriyas was released last year, it drew great attention online, and Roy Kim and the brand drew attention by continuing pleasant communication through SNS comments. In the end, these friendly exchanges led to actual model contracts, and special relationships between brands and artists led to new synergy.

In addition, Roy Kim has been loved for appearing in his own live content in a natural way in a running shirt, revealing his simple and human appearance. Unlike the image of the emotional ballader on stage, the friendly appearance in everyday life gave fans a different empathy.

In fact, Roy Kim completed a healthy and sophisticated atmosphere by digesting various products, including running shirts, in his own style during a photo shoot. The pictorial, which captures both comfort and style, captures Roy Kim's unique soft charisma and natural charm, heralding high synergy with the brand.

A brand official said, "We are happy to be with Roy Kim, who is loved as an icon of singer songwriters. We expect Roy Kim, who has young and positive energy, to add a new image to the brand."

Currently, Roy Kim continues to perform in all directions across music and broadcasting. Starting with his debut song "Spring Spring Spring" in 2013, he has established himself as Korea's leading ballader by releasing steady hits such as "Only You Can Break Up Then," "If You Ask Me What Love Is," and "I Can't Express It Other." In addition, the pleasant and friendly charm shown through entertainment programs such as "Omniscient Interfere" and "Running Man" is expanding the contact point with the public outside the music stage.

Expectations are high on what kind of change he will show this year by sublimating the gap between the serious artist on stage and the human form in everyday life into Roy Kim's own differentiated charm.

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*This content was translated by AI.