BTS Jimin's February boy group + idol's personal brand reputation are both No. 1...No. 1 K-pop

*This content was translated by AI.

BTS (BTS) Jimin proved overwhelmingly popular in February, topping both the "Boy Group Personal Brand Reputation" and "Idol Personal Brand Reputation" for five consecutive months.

Jimin topped the "Idol Personal Brand Reputation" in February 2026, released by the Korea Corporate Reputation Research Institute on February 24, marking the 32nd time in his career.

The "Idol Individual Brand Reputation Ranking" is an integrated ranking created by extracting big data from individual male and female idol brands, and since the ranking was made in December 2018, Jimin has been expanding his record of No. 1 with a total of 32 first places so far.

Jimin Brand, a BTS that ranked first in the "Idol Personal Brand Reputation" in February 2026, was analyzed as "romantic, breaking through, recording" in link analysis, and "ARMY, Who, Like Crazy" was high in keyword analysis. It recorded a positive rate of 92.27 percent.

Earlier, in February's "Boy Group Personal Brand Reputation" announced on February 14, Jimin remained No. 1 and rose to the throne for a total of 57 months, setting a unique record, showing his unrivaled presence.

The BTS Jimin brand, which ranked No. 1 in the boy group's personal brand reputation in February 2026, showed high "attractive, breaking through, and recording" in link analysis, while "Army, Who, Arirang" was highly analyzed in keyword analysis. In the positive negative ratio analysis, the positive ratio was analyzed at 92.94%.

Meanwhile, Jimin ranked first in both the "Idol Individual Brand Reputation" and the "Boy Group Individual Brand Reputation" at the same time as he was discharged from the military in June last year, signaling the return of the K-pop king. Since then, he has been showing off his overwhelming presence enough to be called the president of the idol world, breaking the record for the most No. 1 ranking without any official activities.

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*This content was translated by AI.