Hive Original Story 'Dark Moon', 400 fans in Korea and Japan and 'Blood Night'

*This content was translated by AI.

Hive Original Story IP "Dark Moon" colored the night of Korea and Japan red with the total lunar eclipse.

Hive announced on the 4th that Dark Moon's offline event "DARK MOON BLOOD NIGHT," which was held simultaneously in Seoul and Tokyo on the 3rd, was successfully completed.

The event was planned in line with the "blood moon" phenomenon, in which the moon turns red with the total lunar eclipse that took place on the night of the 3rd. More than 400 fans attended the event, which was held at CGV Yongsan I'Park Mall in Seoul and United Cinema Toys in La La Port, Urban, Tokyo.

At the event, fans watched an abbreviation of the animation "Dark Moon: Altar of the Moon," which was released in more than 80 regions around the world in January, and had time to immerse themselves in the world of the work by observing the blood moon with an astronomical telescope with expert commentary in outdoor spaces.

In the "Dark Moon" series, the total lunar eclipse has a very important meaning. For vampires, the moon is identified with the heroine Suha, and the lunar eclipse is the starting point for awakening the inner power by confirming the fateful connection with Suha. For werewolves, it acts as an imprint moment in which they fall in love with only one person with memories of their past lives. By experiencing the lunar eclipse, the most dramatic event for the characters in the work, offline with fans, it was possible to maximize the sense of immersion in the work.

Singer-long time and survival quiz events were also held to sing together while watching ENHYPEN's "One In A Billion" and & TEAM's "W.O.L.F. (Win Or Lose Fight)" videos, which were used as the soundtrack of Dark Moon, raising the heat of the site. In particular, ENHYPEN and & TEAM greeted the audience through a surprise video message, adding to the joy. ENHYPEN drew loud cheers from fans, saying, "I feel more destined to meet you today when the lunar eclipse took place." &TEAM encouraged the audience to "howl," saying, "It's time to show the power of our wolf families who are getting stronger under the moon."

The scene provided a three-dimensional experience that seemed to have completely transformed the view of the dark moon into reality. The venue was decorated with the theme of dark doors, with photo walls installed in front of the theater and in the lobby, and billboards in the theater filled with dark doors. The staff wore vampire costumes, which are the characters in the work, and costumes from Decellis Academy, the school where the main characters attend, and Sunshine City School to highlight the details.

At the end of the event, the teaser for the new "Yerasa Witch" of the Dark Moon series, which will be released in the first half of the year, made fans excited. "The Witch of Yerasa" tells the story of the 2010s in Yerasa, a small city on the outskirts of the Aman kingdom.

In addition to this 'Blood Night' event, Hive is actively conducting various offline marketing to expand Hive's original story IP to the real world. On the 13th of last month, it collaborated with Photography to release Dark Moon character photo frames in 22 countries around the world, including Korea, Japan, and the United States. Fans can take pictures by partnering in a dance party with characters in the dark gate, and wrapping has been installed in major stores such as Hongdae in Seoul and Shibuya in Tokyo in Japan to expand the fun of the experience to offline spaces. Previously, in 2023 and 2024, it collaborated with Lotte World to make the dark moon's narrative feel richer at the theme park.

A Hive official said, "We have made it possible for fans to immerse themselves in the work and experience various experiences through different offline events that connect the total lunar eclipse, the starting point of growth and the moment of imprinting in the work, with actual natural phenomena," adding, "We will continue to expand indefinitely to enjoy the original story beyond the boundaries of webtoons and animations, such as various collaborations and immersive events."

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*This content was translated by AI.