Hive X Sportify has joined hands.."K-pop spread with video podcasts" [Official]

*This content was translated by AI.

Hive will join hands with Spotify, a global audio and sound source streaming platform, to expand the global base of K-pop contents.

Hive announced on the 6th that it will sign a global content alliance partnership with Spotify and open an official video podcast channel on the Spotify platform. The partnership aims to help Hive plan and produce video content, and Spotify to help music fans around the world appreciate it.

Hive noted the rapid expansion of the influence of video podcasts in the global music market and pushed for this collaboration to expand the contact point of K-pop content. As Spotify, which has about 751 million users around the world, is a platform that solidifies its leading position in the podcast service field, it is expected to have the effect of allowing users to naturally encounter and experience K-pop in the process of exploring content.

Hive will open a video podcast channel on the 23rd and reveal the channel name. The Hive Video Podcast consists of contents in which creators from various fields, including artists from Hive Music Group, talk about music and daily life, and is operated in an omnibus method that allows content from different topics to be collected within a single channel. The first contents will be introduced sequentially from April.

Hive has been producing various types of contents using artist IP, including documentaries, entertainment, and performances, through a production system equipped with video content production experts, cutting-edge equipment, and shooting studios. This video podcast content will also be produced by Hive Media Studio (HMS), an internal organization dedicated to it.

"This collaboration is an attempt to provide an opportunity to experience K-pop more friendly through a new format called a video podcast," Hive said. "We will continue to expand our contact with new fan bases through stories on various topics where we can enjoy K-pop culture as well as music."

Gautam Talwar, general manager of Spotify's Asia-Pacific region, said, "Spotify is witnessing the passion that K-pop fans around the world show by supporting artists every day. This partnership with Hive is designed to deliver the story behind the music, the artist's personality, and the journey of creation more closely in response to the energy of the fans. "In the future, Spotify hopes to open a new chapter for fans to interact more closely with artists and their favorite culture through more diverse video podcasts and original storytelling contents."

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.